CELIA ARROYO GONZALEZ

Head of Revenue Management
Madrid, Spain
Joined: 2011

Celia joined Groupon ES and felt like she was in a movie depicting American office life. She must have liked the Hollywood vibe, because she’s still here almost 8 years later!

What’s your favorite Groupon memory?

It’s been a long time here and at the end you get used to peoples’ goodbyes. But one thing everybody repeats is that it’s really hard to find people like the ones who work here. The ambiance is so nice whether you lose at darts or if you are the best player on ping-pong! The people make the company great.

Tell us about your job! What do you do? What do you love about it? 

Since Groupon is always evolving and going forward, we have to constantly create new deal content so our users don’t get bored of us! We try to be fresh in our newsletters, offers, and all the communications we send out. As revenue managers we kind of play the fair price game, which is the part I like the most. It’s still exciting to scroll on the page and see the results of our creations. We learn a lot about our users’ behavior with them. I have to support my team…sales reps who need ideas and alignment with the rest of the teams (most of them here, others abroad) so it’s all about talking, emails, and conference calls.

What’s been the most challenging thing you’ve worked on?

Six months ago I started with this new role as head of the department. I have to be the boss of my colleagues!

What inspires you?

I still have in mind a lot of tips that my first boss here gave me. But I try to keep or steal the good things from everybody I see 😉

What was your first impression of Groupon as an employer?

I started working in Groupon ES before the first anniversary of the company, so I can say it was way different compared to now! When I came in and saw the ambiance of the office I thought I could fit in there. There were so many energetic people all diaphanous; it was like an American office of the movies!

How does your work impact Groupon’s mission of building the daily habit in local commerce? 

I’m in charge of sending newsletters, so my work has a big impact on building the daily habit! As Revenue Managers, we work for the Push Marketing teams, so it’s not only about the classic email newsletter, but we go directly to consumers.

Describe the proudest moment you’ve had at Groupon.

I won the Estrella del Mes Groupon Green award, and when I received it, our COO, CEO, and the Chiefs for EMEA were in Madrid so I felt like I had a lot of visibility!

Work with me!

What do your parents think you do?

They think I just post ads on Groupon’s site with a magic wand. But still, they believe I’m the best at it!

Where were you before you joined Groupon? How did you get here?

I was working for Deloitte. I joined Groupon thanks to a German contact that I had who was working in Berlin. He told me about all of the departments we were hiring for and I loved the way he spoke about it.

You probably have a life outside Groupon; what are you up to when you’re not at work? 

I’m a Pilates fanatic and I’ve recently discovered Fitboxing (thanks to a Groupon) so most of my evenings I’m doing some sports, whenever there is not a Groupon event and I have to join my colleagues to grab some drinks!

If you could do another job for just one day, what would it be and why?

I would like to be a craftswoman…maybe a carpenter, just to create something beautiful with my own two hands.   <3

What’s your favorite local business?

As I said before I’m on a fitboxing spree thanks to Groupon, so Brooklyn Fitboxing is my favourite.

Your role probably exists at other companies aside from Groupon…so what makes your role at Groupon unique?

The good thing about Groupon is that you can absorb knowledge of so many departments, even move to different ones. So you learn from your role and others!

Can you write a Groupon haiku?

A four member team —

Playing fair price game as trade —

It is Groupon’s key

Tell us something that might surprise us about you.

I wanted to study a Degree in Translation and Interpretation, but I finally made Law and Political Sciences and I’m working on Marketing online! The good thing about the mix is that I can speak Spanish, try to speak English and French and I can have small conversations in German or Portuguese!