In spring of 2014, Groupon officially opened its in-house studio with the mission of creating an arsenal of rich, realistic, and inviting stock photography that would not only make Groupon a visually-distinct brand, but would also enhance the customer experience on our site. To date, the 3-person studio has completed over 230 photo shoots, creating a total of over 3,700 images. Not bad for a 1-year-old.
The studio creates photography to be used across a wide variety of deal types. You can view some examples of the studio’s photographic masterpieces for deals on sushi, Indian food, manicures, and facials.
Ella (Creative Producer) and Jeremy (Studio Photographer) on set for a photo booth deal
Julie – Art Director – Groupon employee since October of 2010
My role as the Art Director is split between the creative and the administrative. I ensure that everything is in place in order to make the studio efficient, legal, and purposeful. I maintain quarterly budgets, track spending, sign contracts with modeling agencies, create license agreements with our legal team, and determine which images are making the biggest stylistic impact on our site. On the creative side, I attend almost all of the shoots, select all of the images, and oversee post production before images are added to the library. I also manage our Creative Producer, Photographer, and train and provide feedback for any Image Designers that help with the studio.
My greatest accomplishment was making the studio a reality! I quickly saw how limiting stock imagery can be while I was an Image Manager in 2011. Not only does Groupon run categories that do not have subsequent stock imagery (BYOB painting, Hibachi grill, glow bowling, etc.), but most stock imagery displays one very specific demographic. My goal was to change this and make Groupon part of the push to make enticing imagery that emotionally connects with our customers.
Click here to view how this shoot turned out! Note the ominous storm brewing in the background.
Ella – Creative Producer – Groupon employee since March of 2014
My role as the Creative Producer is comprised of booking models, freelance artists, locations and merchants for our shoots which take place three days a week. I oversee the sets to make sure everything runs smoothly and I support our Art Director, Photographer, and the rest of the team to make sure our shoots are successful. My greatest accomplishment this year has been working with the team; we rely so much on each other and have grown so much together. We have a unique opportunity to produce gorgeous, fresh imagery that incorporates real people from different paths and lifestyles. So far, I think we’re doing a great job and I look forward to more “wins” in the sense of creating an edgy, gorgeous look for Groupon.
Something else I love is watching Jeremy, our Photographer, do anything to “get the shot” – whether that’s swinging from the edge of boats, sliding across ice skating rinks in knee pads, or standing on ledges. I also love when we have kids on set because they’re so uninhibited and say anything that’s on their mind. Our makeup artist once complimented a three-year-old boy in her chair, telling him he was very handsome. His reply was, “I’m also a model and I get paid for it.” Imagine that!
Jeremy – Studio Photographer – Groupon employee since May of 2013
I am proud to be Groupon’s Studio Photographer. My job is oh-so-sweet because every day is different. One day it’s shooting glow-in-the-dark golf, then “bam!” the next shoot is a boat deal, then food, or the ever-coveted beauty deal. My role is a blast because I’m always learning, experimenting with new lighting, and keeping up with the most cutting edge technology as the images I shoot are so broad and boundless. I get to make an impact in stock photography that is not currently on the market. I’m most proud of an image I shot a few months back of two men salsa dancing…and, yes, “Gay Salsa” is apparently on fire. This image I shot showed up on several deals nationwide and I was beyond thrilled to see such a positively impactful and specified market being given the attention it deserves.
Jeremy and Julie on a ballet shoot
Jeremy capturing the moment
“We take our jobs very seriously” – Jeremy