Today we get to know John, our Talent Brand Ambassador and Digital Marketing Specialist in Dublin, Ireland…and former pop star.
Title: Talent Brand Ambassador & Digital Marketing Specialist, EMEA
Location: Dublin, Ireland
Start Date: March of 2015
What brought you to Groupon? I worked for myself for over 10 years managing my own company in Dublin. I decided a while ago that I wanted to move back into marketing and branding, which I really love, so I had been keeping an eye on the market. I also speak French and German so when the opportunity for EMEA Talent Brand Ambassador at Groupon arose, I thought “this job is written for me!” So, I applied and the rest, as they say, is history.
What does your role entail? I am based in our Dublin office and work closely with the Recruitment Teams across EMEA to help build Groupon’s employer brand identity. This is a pretty wide-ranging brief encompassing our online presence, social media channels, and how we reach out to candidates and engage our existing employees. I look at my job as being in Marketing and my aim is to build a loyal fanbase of Groupon ambassadors.
You’re a couple months into your Groupon journey – what has surprised you about working here? I love that it’s so dynamic. Things could change at any minute…and they regularly do! I get a real kick out of being handed a project, hitting the ground running with it and then seeing the results of the hard work paying off. In Groupon, that self-starter attribute is highly regarded and I really like that you can take your own initiative on projects! Being a young company and having grown as quickly as we did, we often don’t have a loads of processes and red tape, which actually at times is a great thing, and it can help get things done!
The first EMEA Recruiting summit recently wrapped up – what was your role in that and how has it helped EMEA’s Recruiting/Branding objectives? I worked closely with my colleagues on the Recruitment team in Dublin to prepare the summit which was a hectic, action-packed 3-day agenda. We covered so many key areas including talent pipelines, pitching Groupon, strategy development and (my baby) talent branding, which is all about positioning Groupon as an employer of choice in a very competitive market.
One of our main aims for the summit was to foster a tangible sense of community amongst our recruiters, many of whom had never met in person. It was important that we come away from the summit feeling part of a team, and I think we absolutely achieved that, which is superb!
How does what you’re doing in Dublin reflect the overall company brand vision? Just like Consumer Branding, Talent Branding is vital to a company’s strategic vision nowadays. Groupon is no different and we need to make sure that our collective, global efforts are aligned so that we are strive towards the same goal: for candidates, that means a really strong and consistent experience when interacting with us; for employees, it means knowing that they are important to the company and that their voice is valued. Talent Branding helps reinforce our message and keeps us consistent across our markets.
What excites you about coming to work everyday? The people I work with! Yes, that may sound cheesy and utterly cliche, but when you work with great people, it makes everything much easier! As a bunch we are the living, breathing definition of “Great People Make Great Companies.” We work hard, but we laugh a lot too!
Anything else? In my free time you can generally find me in my local Crossfit Perpetua or swimming in the sea (summer time only!) Finally, speaking of cheese…eons ago, I used to be in a boy band called “Mankind” and we had a No. 2 chart hit in Ireland. We were kept from the top spot by some gal from Texas called “Beyonce” with her tune ‘Crazy In Love.’ I wonder what ever became of her…?
Thanks for reading the People Blog—a blog about people at Groupon! Interested in opportunities in Dublin or London? Not all of our employees are former pop stars, so don’t feel pressured to have gone up against Beyonce at some point.