Women@Groupon – meet Gabi, our Senior Director of International Marketing Ops

Women@Groupon – meet Gabi, our Senior Director of International Marketing Ops


Senior Director International Marketing Ops
Joined: 2014

Our Director of International Marketing Ops shares her love of Groupon’s open, diverse culture and how working here has lifted her game.


Tell us about your Groupon story so far.

I have been at Groupon for three and a half years and I’m on my 4th job and my 5th boss! One thing you can say about Groupon is that it is never, ever boring. I love the fast-paced, results-based environment. I have learned more than I could ever have imagined at my time here and working at Groupon has truly lifted my game. When I started in 2014 I was Head of International Email and now three and half years later I am Senior Director of International Marketing Operations, a role with responsibility for all online international marketing channels. It’s been an exciting and wild ride.


What’s the secret to succeeding at Groupon? What type of person tends to excel here?

Success at Groupon is based on results: you need to be passionate, results-focused and data-driven to excel here. Creativity and an entrepreneurial bent are also definitely beneficial. You should like being constantly challenged and thrive on problem solving. All of that being said, respect, integrity and inclusion are core Groupon values so you should also enjoy working with lots of truly individual and awesome people.


What is Groupon like as a workplace for women? Does it feel like a diverse, inclusive space?

My personal experience of Groupon is definitely that it is diverse and inclusive. As a mother, the flexibility and family first focus that Groupon offers is something that I haven’t experienced in other companies. My daughters are particularly fond of the soft drinks and chocolate on tap when they come in to play table tennis or foosball. We are very lucky, particularly in International to have a significant number of female leaders. Our International President, CMO and HR Leader are all women. At Groupon the sky is literally the limit!


“There is real power in coming together as a group not only to support one another but also to harness our skills and talent to positively impact the representation of women in STEM, particularly in Ireland.”

How significant is it that we are launching Women@Groupon?

Women@Groupon is very close to my heart. I work with a lot of incredibly talented, passionate women and Women@Groupon is one way to celebrate and nurture that talent here in Dublin while also having a few laughs: another important part of life here! There is real power in coming together as a group not only to support one another but also to harness our skills and talent to positively impact the representation of women in STEM, particularly in Ireland. Dublin Women@Groupon is all about having an eye on the future.


What does your mother think you do?

I think she pictures me on the starship Enterprise constantly talking on my state of the art video phone. She loves the fact that I work globally for a well-recognised brand, even if she’s a bit vague on the details!

VerveCon 2018 Women in Tech Conference

VerveCon 2018 Women in Tech Conference

VerveCon aims to empower women in technology and build a community that helps them in their career path and prepare them to be an impact maker, to solve the real problems, and to prepare them to make tough decisions. VerveCon provides a platform and environment to come together, learn & inspire them in becoming great leaders at work.

Groupon alumni Anuradha Gali will be speaking at the event and some of our Engineers will be attending as well.

Why come? You’ll be…

  • Hearing women executives covering the spectrum of emerging technologies catering all levels of careers – AI, BigData, IoT, Data Science, Containers, User Interface
  • Attending the only conference in Bay Area offering technical tracks and career talks on same stage
  • Participating in our unique issue-based mentoring program, a one year benefit available to all attendees
  • Standing with women industry leaders as they discuss the continuing struggles faced by women in tech, and their suggestions about what we can all do to drive positive change
  • Learning how to position and project yourself to be in tapped for leadership in your organization
  • Contributing in our Interactive Sessions
  • Discovering new and inspiring companies in our female founder panel discussions
Aileen Sandridge – VP of Engineering

Aileen Sandridge – VP of Engineering


VP of Engineering, Consumer Platform
Palo Alto, CA
Joined: 2012 & 2015

Overseeing multiple Engineering groups focused on improving the Groupon customer experience is no easy task, yet we think Aileen’s non-smartphone-owning parents do a good job of summarizing her work.

What’s your favorite Groupon memory?

I have great memories from a week-long off-site with a group of great product, design, and engineering folks aimed at coming up with a new mobile product strategy. It was challenging but amazing, the end result was awesome, and we all ended up so much closer to one another. The vision from that off-site has come to fruition in the award-winning mobile app we have today.

How does your work impact Groupon’s mission of being the daily habit in local commerce?

Connecting consumers with local businesses is the ultimate goal of everything we do. I tend to be very mission oriented, so I want everything we do to tie in with that goal. Whether it is broadening our local inventory, improving customer reviews, helping local business price their deals optimally, or ensuring we have the scale and redundancy we need to make it through our peak holiday season with confidence, it is all about connecting customers and local businesses.

Where were you before Groupon?

I cut my teeth at Amazon and learned a tremendous amount about how both productive teams and great e-commerce applications get built. I spent some time at a FinTech startup where I learned about grit and ownership and keeping your eye on the big picture. When I had the opportunity to scale mobile at Groupon, I couldn’t turn it down: it was already a premier mobile property and it was so exciting to help take it to the next level.

What was your first role at Groupon and how did you get to where you are today?

I was hired as Senior Director of Engineering, focused on scaling mobile development at Groupon. I got to where I am now by taking it one day at a time, trying to always remain focused on making progress against our most important goals and challenges. As mobile shaped up, I added Consumer Web and GAPI (Groupon API) to my scope where I had a big focus on improving latency. After that, I added GAPI (Groupon API), where improving process and documentation has been a big win, and we have some exciting things in the works on the engineering front. Most recently, I have added important backend consumer services to my scope, including Relevance, Orders, Payments, Identity Services, Financial Engineering, and Data Science.

What’s your favorite part of your team’s Software Development process?

I love it when the team gets into a shared flow state: exchanging ideas and solving problems with everyone contributing, not even aware of the passage of time. A team can only get in that state if they have trust and mutual respect, so it also means you have the foundation for a high-functioning team.

What was your first impression of Groupon?

As a customer, I very much enjoyed the Lady Gaga dance class I took — my first Groupon! I loved that Groupon got my friends and me out experiencing new things.

Check out our open mobile positions

Let's go!

What’s your favorite local business?

ZombieRunner, a running store/coffee shop in Palo Alto that also sells specialty licorice and chocolate. The coffee is AMAZING — my favorite drink is the cold brew, but you can’t go wrong — and I love that the owners use their business to share their eclectic passions with the world.

What do your parents think you do?

My parents don’t even own smartphones, so this one was tough! Rather than guess, I just asked my mom. She initially responded to my text message with, “We know u r Vice Pres of Engineering, excellent in what is called ‘coding’.” Later, they followed that up with, “You mentor computer programmers, are excellent in coding, analyzing data, creating websites, striving for quality, team-building, leading by example. Sorry, we don’t know too much re technical language/details. We do know u r working very hard and love you so much!” Aww, thanks, Mom. And not too bad on knowing what I do after all.

What’s unique about Groupon’s Engineering culture?

Groupon’s engineering culture is fast-moving and everyone can have a big impact. I love that about Groupon, and know many others who do too. It keeps things exciting and engaging.

Tell us something about you that might surprise us.

I once bungee jumped off of a bridge in South Africa while pregnant. Oops! It was during an around-the-world trip with my husband and I didn’t know I was pregnant yet! I now have a healthy and bright six-year-old daughter, so thankfully, the bungee jump doesn’t seem to have done any harm! I also have a four-year-old daughter. While travel isn’t as easy as it once was, I love being a mom and the trade-off is totally worth it!

What’s been most surprising about working here?

Groupon loves cats, and animated cat gifs feature prominently in our presentations. I love it.

Tabs or spaces?


Groupon World Headquarters

Sviatlana Khilko – Software Test Engineer

Sviatlana Khilko – Software Test Engineer


Software Test Engineer – Mobile Team
Palo Alto, CA
Joined: 2015

Almost 6,000 miles separate California from Sviatlana’s homeland of Belarus, where she started off as a lawyer only to eventually become an Engineer in Silicon Valley.

What do you love about working at Groupon?

I really enjoy volunteering with my teammates, as it makes me feel amazing to give back to the local community.

What was your first role here?

I joined Groupon as a contract test engineer two years ago and then joined as a full-time Grouponer, thanks to my peers, managers, and mentors! Initially, I was an STE1 and now I’m an STE3. All of the people I work with teach me something new and that helps both me and my team grow.

So what was your first impression of Groupon?

I was impressed with the level of people awesomeness around me! Every person is unique, very smart, professional, each of them has reach personality and impressive background I keep learning from. I was also impressed with the very well-documented and clear process! How easy it is to ramp up, how detailed the instructions, are and how helpful everyone is.

Tell us something that might surprise us about you.

My life philosophy is to move forward, learn, explore and find enjoyment in the process. I’m always open to new opportunities, people, and situations that I meet on my path. All this and even more I get as a Test Engineer: unpredictability, the need to understand every little detail, the opportunity to work with smart, talented, extraordinary people. I got into the testing in an unusual way: I was born, grew up in, and got Master’s Degree in Law in Belarus. For some time I was engaged in scientific research in this field. Then, I worked as an editor in chief for one of the publishing houses. Later, when the IT industry began to grow rapidly, I decided to try myself in a new role and I’m incredibly happy about making this transition. It’s so great to have the opportunity to change things in life, but at the same time to have my background which helps me a lot in my current role.

What do your parents think you do?

I’m originally from Belarus (small eastern European country) and of course due to generational, cultural, language, and other gaps, it’s very challenging for my mom to understand exactly what I’m doing. But what I know for sure is that my mom is very proud of me and happy that I found a place I really enjoy working in! She notices all the time that I’m growing (personally and professionally) and loves to hear all the stories about Groupon. She takes my job very seriously, so no funny quotes from her! But my son thinks that my work is so great because we always have Nutella in the kitchen 🙂

What’s unique about Groupon Engineering?

Respect. It doesn’t matter what role you’re in, you’ll be listened to and your opinions will be taken seriously.

What do you enjoy most about your role?

Testing! It’s so exciting to be the very first person to see new features in action and to put yourself in the customers’ “shoes.”

Groupon World Headquarters

Putting diversity hiring into action in Seattle

Putting diversity hiring into action in Seattle

What’s one impactful way to connect diverse talent with tech companies? Put them in a room together and have deliberate conversations about diversity hiring.

The Tech Jobs Tour, formerly TechUP, is an organization that—in conjunction with like-minded organizations such as Lesbians Who Tech—focuses on promoting and supporting diverse and non-traditional engineers in order to diversify the tech scene. The tour recently had a stop in Seattle and Groupon was a sponsor of the event, which had over 500 guests in attendance. Throughout the evening at Impact Hub Seattle, engineers connected with companies who are prioritizing diversity hiring, such as Groupon. The schedule consisted of speed mentoring sessions, demos, a career fair, and a keynote address by the 3rd CTO of the United States of America, Megan Smith. In conjunction with sponsoring the event, Groupon had roughly 20 employees attend, volunteer, or mentor during the course of the evening.