Leandro Ariel De Oto – Engineering Manager, Consumer Web

Leandro Ariel De Oto – Engineering Manager, Consumer Web


Engineering Manager at Consumer Web
Palo Alto, CA
Joined: 2012

When he’s not leading an Engineering team that builds solutions for a frictionless customer experience, you can find Leandro practicing his dance moves in the gym…channeling his love for the Backstreet Boys.

What was your first role at Groupon?

My first role at Groupon was as a front-end developer back in Chile. I was hired to be a front-end developer for the LatAm countries and after a year or so I joined a global team to maintain the front-end for Checkout and My Account web apps worldwide. After a few years in that position, I was promoted to Engineering Manager of the same team. In 2016 I moved to Palo Alto. I have been managing the Checkout and User Sessions web teams for about 3 years.

Tell us about your job! What do you do and what do you love about it?

My teams and I are responsible for optimizing the login and checkout experiences for the web platform. We have to build solutions that provide our customers with a frictionless and usable interface customized to their needs so that they can proceed to log in and purchase their favorite deals with confidence and no confusion when using a web browser. I love being a manager because it gives me the opportunity to work on building teams who build great products for millions of users. What I love about my teams is that we all share the same passion for front-end development aimed to solve common problems in the e-commerce industry. Having an impact on so many people is sincerely rewarding. We truly want to build a daily habit for our customers and make local businesses accessible to them.

What’s your favorite Groupon memory?

2012 Groupon holiday party contest: Made a Gangnam Style-like video and we won 1st place.

What’s been most surprising about working at Groupon?

How flexible a big company can be to promote career opportunities among its people. I learned this from my own experience too. I’ve spent half of my professional career at Groupon 🙂

Are you involved with any Employee Resource Groups (ERGs)? 

I am an active member of Pride@Groupon. I led Pride Latino back in Chile before moving to the US. It’s great to see so many colleagues and leaders fostering an environment of diversity and inclusion among our people. That definitely makes us stronger. I have also recently joined Groupon en Español.

What’s your favorite programming language?

Javascript and its allies.

How does your work connect to Groupon’s mission of being the daily habit in local commerce?

If your checkout and login experiences are full of blockers and rocks in the user’s road, there is no e-commerce platform that can survive. We work every day to implement new solutions that would streamline this process based on rigorous analyses and customer feedback. All of these using modern technologies to improve the overall website’s performance so our customers can get their favorite deals with just a few clicks.

What keeps you busy outside of work?

I like taking hip-hop classes and using the gym’s studio to practice some moves.

What’s the most challenging thing you’ve worked on here?

In 2013, we had to redesign the whole web platform to improve the usability and user interface for our new online marketplace. It was the first redesign since Groupon’s launch in 2008. We had to learn new technologies, work with a lot of new people, all this in a language that I wasn’t too familiar with (no, not Javascript but English!). I learned so much during those days and we worked really hard to deliver a project that millions of users would face. The results were successful and very well taken by our customers and merchants.

What was your first impression of Groupon?

“Will I be able to make an impact in such a big company?”

What do your parents think you do?

According to my mom: “You program the operation of the website using codes” and I can also “remove viruses from her computer.”

What’s unique about Groupon’s Engineering culture?

Authentic diversity. Groupon Engineering culture is very diverse and that’s what makes us different because we truly believe that our multiple nationalities, cultures, genders, styles, and accents make Groupon a better place to work at where we all can learn from each other.

What did you do before Groupon? How did you get here?

I worked for some media companies as a front-end developer in Buenos Aires, Argentina. One day I got an email from a Groupon recruiter to interview me for an open position in Chile. I had my interviews but my profile didn’t fit the back-end positions available at that time. Three months later, they contacted me again with an offer for a front-end position. I accepted and I moved to Santiago de Chile three weeks later.

What’s your favorite part of your team’s Software Development process?

When we deliver our features to Production is when I feel most proud about my team’s work and impact in the customers. We call our new features “our little babies.”

Tabs or spaces?


What’s something about you that’d surprise us?

I am a big fan of Backstreet Boys.

Meet the Wonder Women of Groupon

Meet the Wonder Women of Groupon

We recently celebrated the wonder women of Groupon with a panel featuring some of our most inspiring leaders in our Health, Beauty, and Wellness vertical. Groupon en Español and Women@Groupon teamed up to host the event at Groupon’s Chicago office, which also streamed live. Vice President and General Manager of Groupon’s Health, Beauty & Wellness division and Crain’s Chicago 40 under 40 finalist, Silvija Martincevic, moderated the event.

COCO MEERS, General Manager for BeautyNow

Superhero Talent: Beauty-Booking Master Creator

How do you find your career niche?

I joined L’Oreal and I also loved French; I thought the beauty industry would be a really creative place where verbal and visual cues can change the course of things in a consumer’s mind. Little did I know, the seeds were planted for me in that first career choice. The biggest takeaway is that I didn’t know what I was looking for and sometimes you have to trust that you do the best that you can where you are and you position yourself as well as you can. Then, you take the best of all situations. For me, that’s what I did with L’Oreal’s rotational training program, which basically trained me in general management. Not being an expert in one functional area, but instead being a jack-of-all-trades. More than anything else, it’s the experts who are the real change-makers. To facilitate, coach, keep people accountable, mentor…those are the parts of my job that I love.

KEEGAN CHAPMAN, Head of Sales for BeautyNow

Superhero Talent: The Sales Whisperer, preparing hundreds for Sales Battle

What do you do every day to fulfill your commitment to Groupon?

I believe there are three things that I check in with myself about all of the time. Did I come in with a positive attitude? Did I complete the daily behaviors that I believe make me successful everyday? Did I work on anything to make me better at my job or the next job I want? If I am missing one of these there is no way for me to grow and improve and feel that I am giving this job everything I’ve got.

JACKIE RODRIGUEZ, Supply & Strategy Manager for BeautyNow

Superhero Talent: Career Chameleon

What was your biggest hurdle you had to overcome in your career and how did you overcome it?

Completely changing my path from accounting to now Supply Strategy (and in past City Planning, Merchandising, Sales Strategy – the list goes on!). I had to make some sacrifices to make that change, but the reward of making significant business impact now through the calculated risks and innovations that I’ve helped lead, the opportunity to be creative, being on a team that supports me and understands that our personal lives should not be sacrificed, and being on a team full of incredible inspiring female leaders is so much more fulfulling!

MADDI HURD, Head of Business Strategy and Operations

Superhero Talent: Herding Cats (or cross-functional projects) for 7 years and counting!

How do you structure your time to ensure you are meeting your goals?

It’s not something that I do well everyday and at Groupon, goals changes so often, so my best practice is to frequently stop and evaluate what my team or I am working on and say “is this still value-add for the business? does this align with what is making the biggest impact?” asking myself these questions helps me ensure I’m focusing on is making the greatest contribution to the business



Empowering Latinx leaders in Chicago via Speed Networking at Groupon HQ
14 November 2017
ALPFA Chicago + Groupon

90 attendants
26 Grouponers
1 night of networking

Our speed networking event in partnership with ALPFA (Association of Latino Professionals for America) brought in almost 90 diverse professionals from the Chicagoland area. The event was aligned with Groupon’s corporate goals of building community with professionals across the city, fostering an environment that welcomes respect, integrity, and inclusion while encouraging everyone in attendance to continue to build themselves professionally. Groupon en Espanol worked together with ALPFA to educate business professionals on how to network using best practices developed by ALPFA on follow up, recommended questions you might ask during an event, and other great insights on how to continue to build your network to create more opportunities for you and others.  

As an added bonus, Groupon CFO and Groupon en Espanol executive sponsor Mike Randolfi opened the event by speaking about the importance of inclusion and diversity as well as the work our ERGs have done to move the company forward. Grouponers and ERG chairs Jackie and Milan also added insight into their personal experiences working to build a more inclusive environment at Groupon.

ALPFA Speed Networking Event @ Groupon


ALPFA Chicago, dedicated to empowering Latinx leaders in the Chicago area, is holding a speed networking event in conjunction with Groupon. And you’re invited!

Meet and connect with ALPFA leaders, local professionals, as well as Groupon CFO Mike Randolfi, who will be on hand to share his perspective on the value of diversity and inclusion in the workplace.

Don’t miss your chance to connect with other experienced Latinx movers and shakers in Chicago.

This event is co-sponsored by Groupon en Espanol, with support from Women at Groupon and Groupon Vets.

**This is a 21+ event**
***Space is limited, and participation will be determined on a first-come, first-served basis***

ALPFA Speed Networking @ Groupon

Milan McGraw – Senior Manager of Operations

Milan McGraw – Senior Manager of Operations


Senior Manager of Operations
Chicago, IL
Joined: 2015

In all honesty, we weren’t prepared for the amazing stories Milan would tell about growing up feet away from the Groupon headquarters in Chicago, changing jobs from a little ecommerce company in Seattle, and supporting veterans around the country. Enjoy.

Who or what inspires you?

What inspires me the most is looking outside the office window on Larrabee Street and being able to see my old home in Cabrini-Green. Growing up, most folks from the Cabrini Housing Projects did not go to college, so being able to see what remains of it outside my window is a gentle reminder I must continue to do great things and set the example for others to follow. When my family left Cabrini, we moved to Humboldt Park where we still reside today. Each time I come to work, I am reminded of where I came from and inspired to know that with hard work, we can come from any place or from any situation and be anything we want to be.

What’d you do before you joined Groupon?

Prior to Groupon, I worked at a little company in Seattle named Amazon. While a successful company, it’s not the best place to work if you have kids. Having a place to work that provides work-life balance is my number one priority. I always remembered the Groupon folks I came across while working for Dyson a few years ago, and everyone always said great things about working at Groupon. Once I began my search to move back to Chicago, Groupon became my top choice. I could not have made a better decision: Groupon provides a great work-life balance, room for growth, and there is always something new to work on.

What was your first impression of Groupon?

My first impression of Groupon was several years ago while visiting the 600 West Chicago building and seeing everyone in a green Groupon jacket. I was like “Wow, this place must be amazing!” People were smiling, having fun, and were excited to talk about what they were working on. Overall, my impression is still the same: Groupon is an incredible company that changes lives. Simply put, Groupon is a company that wants everyone to have fun and add value to the lives of both employees and customers.

How does your work impact Groupon’s mission of becoming the daily habit in local commerce?

My work impacts Groupon’s mission of building the daily habit in local commerce by selling goods from local suppliers on our e-commerce platform, educating vendors about how to set up their supply chain to grow with Groupon’s volume, and assisting in planning the right selection mix for our customers. Everything we do in operations is centered around connecting with local vendors and helping them scale their business on our platform.

“It’s really about coming together as a Groupon family to support one another, identifying the skill sets needed to help grow the business, and cultivating internal talent by providing people with the feedback and coaching needed to learn and grow within the organization.”

What’s your biggest Groupon accomplishment?

One of the most rewarding moments for me was last year when my team learned SQL and Tableau, then started running their own SQL queries without having to seek outside assistance. Team members took a variety of MOOCs, including Coursera and Udacity. It was exciting news the first time I received a message notifying me that a member of my team had completed their first Tableau class. Being able to retrieve, visualize, and display our own data has helped our department become the authority on operations. In the past when we worked on several dashboards and made requests to other teams for assistance, we had to rely on their availability to assist. Today, when we need some advanced analysis, a new dashboard, or an innovative way to communicate a story, our team can build our own reporting structures to retrieve the data. It’s really about coming together as a Groupon family to support one another, identifying the skill sets needed to help grow the business, and cultivating internal talent by providing people with the feedback and coaching needed to learn and grow within the organization.

Have you won any awards recently?

I recently won 1st place in the GLO-BUS: Developing Winning Competitive Strategies Competition. I acted as a senior executive at the best-performing company in an industry setting where a team of students ran companies and crafted strategies aimed at achieving superior financial performance and market leadership; the exercise was conducted in a strategy course at Morris Graduate School of Management.

What do your parents think you do?

My parents literally think I sell coupons…it’s hilarious. Every time I see them they ask “…any new Groupon coupons?” referring back to a time when we used a Groupon to have dinner at Al’s Char-House in La Grange. Hilarious!

So you’re involved with basically every Employee Resource Group as well as the Employee Volunteer Program. Can you tell us about your involvement in some of these groups?

I joined Groupon for Veterans in order to give back to those who have served and continue to serve. I am a U.S. Marine and my daughter is currently serving on active duty at Marine Corps Base in Honolulu. Participation in the Veterans ERG for me was a must for me. Educating others on the professional skills associated with military service is crucial: most people think of diversity based on race, gender, generations and thinking styles, but often forget military veterans. I feel that veterans add a ton of perspective to the workplace; most of us have traveled all over the world and are extremely serious when it comes to getting the job done. I joined G4Vets to continue sharing my military experiences with others, assist transitioning veterans with connecting to Groupon, and translate their leadership skills to the workplace. My most memorable event with our G4Vets was taking ten non-veteran Groupon volunteers to the Jesse Brown Veterans Hospital to volunteer for an afternoon. Most were in awe that such a place exists and were in shock that there were so many veterans who required special attention. We walked with veterans, read the newspaper, and listened to one veteran’s story from WWII—an Army Signal Intelligence Officer—who later became a postal police officer. It was not the volunteering that meant the most to me, but being able to share this experience with others who have no exposure to some of the challenges facing veterans.

If you could do any other job for a day, what would it be and why?

I would be a fireman because when a fireman gets ready for work, nobody asks, “What do you do?” Kids dig them, they straight up save lives, you get paid to help others, and at the end of the day, you’re a hero.

What’s your favorite local business?

My favorite local business is Yamato’s Foot Massage Bar. There is nothing better than reflexology! Get the Groupon!

Can you write a Groupon haiku?

The best view in town — Having coffee with my team — Making things happen

Tell us something about you that might surprise us!

I run two marathons per year (sometimes more). My most recent 2017 marathons include the Chicago Marathon and the US Marine Corps Marathon in DC, just two weeks later. I run these two specific marathons every year (and will for the rest of my life) so I can run for all those who are unable to run and for those who have sacrificed their lives to keep us safe.


Groupon for Veterans

Blacks In Groupon






Groupon World Headquarters