Hi there! My name is Lily Fulop. I’m a rising junior at Carnegie Mellon University studying Communication Design. This summer, I’m a visual design intern at Groupon in the Chicago headquarters. I currently live in southern Virginia, but I’ve lived in six different states, so anywhere feels like home. I have a lot of family in the Chicago area, so I really love being here for my internship this summer, and might try to stick around once I graduate!
At Carnegie Mellon, my primary focus is design. In my classes I learn about fundamentals like color, typography, grids, and composition, as well as higher-level concepts like information visualization, systems design, human factors, and user-experience. I love illustration, photography and telling stories through the things I create.
I love design for several reasons. First, I can’t stand it when things don’t make sense. I’m the kind of person who needs answers and clarity. Through good design, I can provide those things to others. Design has the amazing capability of conveying complex messages with simplicity. A user should never have to work too hard or be made to feel like they lack common sense due to clumsy communications or designs. They should be able to trust their intuition to navigate information with confidence. Second, I get bored really easily by convention and routine. I love color, pattern, excitement and surprise. I believe in the power of beautiful and clever design to bring joy and meaning to people’s lives. Finally, I’m a perfectionist. I need things to be done right. I appreciate things made with quality, time and those little details that show that someone cares.
This passion for design led me to my internship at Groupon this summer. At Groupon, I work on visual design and branding for the Food & Drink division. Food & Drink has three sections: Deals (everyday discounts), Card-Linked Offers (a cashback program), and Groupon To Go (a food delivery service). I work on email campaigns and marketing for these products which involves designing across platforms (i.e. desktop vs. mobile and internal ads on the Groupon website vs. ads on affiliate websites). This summer, Groupon has been undergoing a complete change in brand– a new aesthetic, a new typeface, a new message. We’re focusing on bold, fun experiences; like our new commercial says, we’re valuing the “have-dones” over the “haves” and encouraging our users to “own the experience”. It’s been really exciting to have a say in how this new brand direction is implemented in our designs. In addition to working on brand consistency across platforms, I’ve also been faced with the challenge of creating brand nuances between products. For example, the Card-Linked Offers service ought to be differentiated from Groupon To Go aesthetically, but similar enough so that both services can be recognized as a part of Groupon as a whole.
From day to day at Groupon, you can catch me refining typography and composition on Illustrator, searching stock image sites for the best pictures of pizza, helping with in-house photoshoots (a.k.a. launching my hand modeling career!), critiquing designs and discussing strategy. I’ve learned so much here already! My eye for detail has developed, my workflow is much faster and I have a deeper understanding of branding. I know so much more about local commerce and how Groupon operates. It’s been great to see how design functions within such a large company and to learn how to communicate across teams here.
Outside of work, I’ve loved exploring Chicago and hanging out with the other interns. As the only non software engineering intern, I’m having a bit of a different experience than the others at work, but we’re having a great time together outside (and inside!) of the office. Groupon has sponsored some really fun events for us, like going on an architectural boat tour of the city and doing a cooking class with our mentors. A bunch of us also walked in the Chicago Pride parade with the Groupon float, which was an incredible experience. We’ve had fun exploring different neighborhoods and trying to taste all of Chicago’s best food (Jeni’s ice cream in Wicker Park is a favorite!)
This summer has been amazing, and I’m sad to see my internship come to an end, but grateful for the people I’ve met and the things I’ve learned!