Sales @ Groupon: From Sales Rep to Founder

Sales @ Groupon: From Sales Rep to Founder

Einstieg in den Vertrieb

Vom Sales Rep zum Unternehmensgründer

Weißt du, wo deine Karriere im Vertrieb dich hinführen kann?

Wir laden zu Pizza, Drinks und einer angeregten Diskussion mit unseren Referenten ein, die ihre persönlichen Erfahrungen sowie Karrieretips diskutieren und Einblicke geben, wie ihre Zeit bei Groupon ihren Karriereweg beeinflusst hat.

To register please click here

You’d be amazed where your career in sales at Groupon can take you… so stop by our offices to find out!

Join us in our new offices in the centre of Berlin as we explore careers in sales with our MD, Dominik Dreyer and our Groupon alumni guest speakers as they chart their professional development, offer advice on how to forge a successful career and share insights on how their experience at Groupon has been a catalyst for their success. 

This free event is ideally suited to people starting out in sales or considering their next career move in this area. All attendees must register by email per the link further down.

Seit April 2016 ist Dominik Dreyer Geschäftsführer von Groupon Deutschland, einem weltweit agierenden mobile und online Marktplatz für lokale Dienstleistungen, Reisen und Produkte.  Dominik Dreyer ist bereits seit 2011 bei Groupon tätig und leitete zuvor u. A. als Senior Director Operations 120 Groupon-Mitarbeiter.  Nach seinem Masterabschluss an der Westfälischen Wilhelms-Universität Münster arbeitete er als Berater bei Simon-Kucher und Partners. Anschließend war er sechs Jahre bei der Universal Music Group als Director Business Development tätig



Felix Fidelsberger ist CEO & Co-Founder von Legal One, einem 2014 gegründeten Startup, das den Markt für Rechtsdienstleistungen mit Hilfe von Legal Tech revolutioniert. Nach einem Studium an der Beuth- Hochschule sowie ersten Erfahrungen bei SAP und Horvath gründete Felix sein erstes Unternehmen, Toksta Gmbh. Bei Groupon war er als Senior Vice President Sales von 2011- 2012 beschäftigt.



Nadine Kolbe ist Founder & COO der Everphone GmbH, Smartphone As A Service Lösungen für Firmenkunden, die Smartphones flexibel vermieten und das Flottenmanagement komplett übernehmen. Nach ersten Erfahrungen bei Bosch und Merck kam Nadine 2011 als Trainee zu Groupon. Nach weiteren Zwischenstationen bei Sixt und Rakuten gründete sie Everphone GmbH im Jahr 2016.



Bastian Böckenhüser ist Founder & CEO von Travelcircus, ein Startup aus Berlin, das innerhalb eines Jahres mehr als 60.000 Kunden gewonnen hat. Er hat nach seinem Studium in den USA im Jahr 2011 bei Groupon angefangen und im Anschluß daran sein erstes Unternehmen, gegründet.

Nico – Senior Engineering Manager in Berlin

Nico – Senior Engineering Manager in Berlin


Senior Manager Global SOC (Senior Engineering Manager)
Berlin, Germany
Joined: 2011

Self-proclaimed “Groupon dinosaur” Nico talks about his interview experience in 2011 at the fledgling (and slightly chaotic) Berlin office and growing out a 24/7 response team across the globe.

What’s your favorite Groupon memory?

My favorite Groupon memory is when I spotted the frozen yogurt machine for the first time in our Palo Alto office. But if we want to keep it professional, it would have to be the grand opening of our Berlin office in 2012, where we blocked off the entire street in front of the office with food trucks and had several dance floors inside the office.

Tell us about your Groupon journey! Where did you start and how’d you get to where you are now?

I was hired to build out a solid monitoring solution for Groupon International to make sure the Citydeals platform was performing as expected. In my first week, I set up a monitoring tool to cover the basics and added alerting and graphs on top of it. After endless discussions with Engineering stakeholders, we set up very granular application monitoring and were able to detect problems before they became issues.

Three months after I started, the former Citydeals CTO and I had the idea of building a 24/7 response team to react to alerts the newly-built monitoring system found. We started hiring people and staffed the System Operations Center (SOC) which worked in three shifts around the clock to support all international countries and I became the manager of that team.

In 2014, together with the Unity and one platform initiative, we found that we could extend the existing SOC model to become a fully global team supporting all Groupon sites and different platforms around the globe, taking responsibilities from the SRE team which was doing similar work to ours. After 6 months of hiring and preparation, we launched the Global SOC in September 2014, doing a follow-the-sun rotation in 5 different time zones. In April 2015, we onboarded the last remaining piece to the global SOC, which was the needish platform in LATAM. Since then, SOC has followed a global and unified incident management process.

I also oversee the so-called “Berlin platform operations team” which supports all the remaining Citydeals components, as well as the extended monitoring tool I built in 2011. Nowadays, that tool is monitoring the two most important parts of our global platform: all network devices as well as all databases from GDS.

Tell us about your job! What do you love about what you do?

In general, my team is the first point of contact for all production related issues. Whenever there is an outage my team makes sure the right teams are on deck, helping them fix the issue, sending out communication to the business and upper management, and basically helping drive the incident to resolution in the shortest possible time. After the incident is fixed, they create incident reports and follow-up items to make sure we understand what happened and taking the right actions to prevent the same issue to occur again.

All of this on a 24/7 basis. We have 12 people around the globe: Palo Alto, Chicago, Boston, Dublin, Berlin, and Sydney, all rotating on shifts following the sun. There is always someone online watching the platform and making sure the company is able to make business. While doing so, you’re in touch with various people from all over the company—department- and location-wise—and that’s what makes this job so interesting. No day is like the other; every day you meet a lot of interesting people and work on different technologies.

Let's build local together.

What’s the most challenging thing you’ve worked on here?

The other day I read RVC’s story where he talked about his biggest work challenge being the huge data center migration from Switzerland to Ireland in 2016. I tend to say the same, even though it was my 3rd migration of that kind during my 6+ years at Groupon. But it’s always impressive how much you learn during such projects, how much other teams appreciate your knowledge as a “Groupon dinosaur,” and how much fun the cutover day itself is.

What was your first impression of Groupon?

“WTF, where am I?” My interview at Groupon was fun. When I first got into the office, I was stumbling over network cables crisscrossing on the floor. Then, the conference room my recruiter booked wasn’t free, so we moved the interview into a park near the office with a coffee to go. On my way home, I was thinking about what just happened and if I really wanted to work at such a chaotic company. I got the phone call from Groupon making me an offer shortly after. And yes, I accepted, so I’m here now.

Where can we find you outside of work?

Outside of work, I love to spend time with my kids as much as possible, doing a bunch of outside activities like geocaching. But I also love movies and good food, especially BBQ.

What do your parents think you do?

Mum: “Can you help me with my Windows Laptop, I’m not able to connect it to my printer”

Me: “Well, I can try, but I don’t know Windows very well, so it might be, that I’m not able to help”

Mum: “But you’re working the whole day with computers, why can’t you help with my Windows issues then?”

Dad: “Wife stop it, he is selling coupons over the internet, not laptops”

Me: “Ehhhhhh…. yeah”

What’s unique about Groupon’s Engineering culture?

I really like the diversity. We have folks from more than 20 nations in the Berlin office alone. Seeing everyone working on the same goal and adding different points of view is great. What makes it unique to work here is that you’re allowed and encouraged to make your own decisions and explore new technologies.

What’s your favorite programming language?

Since I’m not a developer but a systems person, I like Bash the most.

Tabs or spaces?


Vim or emacs?

Vim, because I like the syntax highlighting better.

6° of Grouponation: Shinji on the Evolution of Groupon Technology

6° of Grouponation: Shinji on the Evolution of Groupon Technology

With 6° of Grouponation, we’ll chat with employees who have hit their six-year mark—an impressive milestone for Groupon. Shinji, currently an Engineering Director, has seen Groupon’s technology group evolve immensely since starting his career here.

Name: Shinji
Title: Engineering Director
Start Date: May of 2009

What is your title and what do you do?

I’m an Engineering Director, so I manage Engineers and Product Managers here in Chicago as well as two teams in Berlin. All of these technology teams are part of our “commerce platform,” essentially e-commerce sub-systems.

We have many software systems for different segments of the business:

  • Finance and accounting automation for merchant payments
  • “Deal catalog” which is sort of an aggregation of all the deals we run across the different businesses
  • Voucher inventory services, which are basically the same thing but on a unit level (for Local its vouchers, Goods it’s products, Getaways it’s bookings, etc.)
  • Our deal management API and internal deal management tools

So what was Groupon like in 2009?

The Point had just started hiring for Groupon when I came on board. At that time, there were about 20 people total and I think five of us had started that week. The main focus was still The Point—essentially, Groupon felt like a new project that was starting to work. About six months in, it was obvious that Groupon was the future of the company.

And what was Tech like in 2009, specifically?

There were three of us in tech and everything was in classic startup mode: everyone did everything. When I started, The Point was a single Rails app that was built to run community campaigns with tipping points. Groupon was originally launched via WordPress, and every night someone would go in and launch the “deal of the day” as a new post in the blog. My first project was to get Groupon off of WordPress and onto The Point. In the early days we were building features; we were excited when we launched the ability to buy more than 1 unit at a time. That sort of thing.

How has tech changed as an organization since 2009?

From my perspective we’ve gone from doing what a startup does (proving you have something people want to buy), to maintaining that, iterating on it, and building new businesses alongside it. In the beginning it was one piece: the site. Now we have all those other components in place as well to try to improve the life cycle (finance, accounting systems, merchant center, etc.).

What has kept you here for 6 years?

Groupon, which is still very much a growth company even though growth looks different now than it did 3-5 years ago, is a place where things change very quickly. On a professional and personal level, that means a lot of opportunities. I’ve been here six years and I’ve been in many different jobs and teams within the technology department, so it doesn’t feel like it’s been only one job in that sense.

Another thing is the culture. It’s characterized by openness, accessibility, and irreverence. This is a place where people don’t take themselves too seriously, and that’s really important to me.

What advice do you have for someone interested in joining Tech at Groupon?

It’s possible to be professionally rewarded by being aggressively honest. This is a place where people value truth telling. Giving people the benefit of the doubt and creating spaces to tell the truth is a great professional strategy, but it’s hard to do that if you’re at all cynical about relationships, business, corporations, etc. I think if I had been very cynical and cagey about my opinions, it wouldn’t have gone as well.