Ernesto Martin – Senior Finance Manager

Ernesto Martin – Senior Finance Manager

ERNESTO MARTIN

Senior Finance Manager
Chicago, IL
Joined: 2013

Ernesto’s mom may believe he’s actively trying to work as far away from Spain as possible, but if we had the opportunity to work in 4 countries and try our hand at acting, we too would pack our bags and go wherever Groupon sent us.

What’s your favorite Groupon memory?

Lots of options after 4 years in many countries! In Madrid’s office, we always produced our own content for Halloween, Christmas, and other events, and I had the honor to try acting a bit in 2014.

Tell us about your day-to-day work.

I manage the Finance side of Sales for North America. We work with different departments to make sure that our Sales team can have the tools to improve their efficiency. We help model new initiatives and tests. Finally, my team is in charge to set up compensation schemes and get Sales team paid in a timely, accurate, compliant manner.

Give us some background on your where you started and how you got to where you are now!

I joined as Finance Manager for Spain and Portugal as a member of the Southern Europe Finance team. As we grew the business and started to generate standard processes, I was offered a chance to join the European team in London that created a central finance function for the International Business. My job was to manage all processes related to Sales. I was the Business Finance partner for Sales, Sales Ops, Sales Compensation, and Merchant Payments. Groupon asked me to leverage that knowledge acquired in the international markets and move to Chicago to continue my work in Sales Finance, and here I am now! Groupon is a global business that allows us to grow and get out of our comfort zones.

What’s challenging about your work?

Sales Finance in international is quite challenging, as you need to coordinate different countries, languages, opinions, and timezones.

Who inspires you?

Anybody who is able to challenge the status quo and motivate the rest of us to improve things.

What was your first impression of Groupon as an employer?

From the very first day, I believed that Groupon had a rich culture with regards to ownership and inclusion. All opinions are respected and it is really easy to share your ideas and to see the impact of what you do. I also had the feeling that things were a bit messy in the beginning and now I feel really impressed about how much we have improved over time.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

We try to maximize the potential of the sales team, making sure that we can get as many relevant deals as possible available for our users.

OK, so your role probably (definitely) exists at other companies, so why Groupon? What keeps you excited to come to work every day?

Groupon sales process is very complex. You need to be able to show to merchants how Groupon can help their business, but that is just half of it, as you also need to set a successful deal structure. The fact that our sales reps are not selling a closed product means that they all need to be experts in every single category they cover. We have an army of extremely talented salespeople and a constant need to update our assumptions. Nowhere else you can get the adrenaline of knowing you can always beat yourself.

Where can we find you outside of work?

I love traveling and tennis. I am also in love with Chicago’s steakhouses, and that is ruining my budget for traveling and my body for tennis.  🙂

If you could do any other job for a day, what would it be and why?

Sales, the most important department in almost every company!

What’s your favorite local business?

Any business on Groupon+

What’s your biggest accomplishment while at Groupon?

We created a centralized process for deal approval and special redemptions for international. We had to coordinate Risk, Finance, Merchant Payments, Accounting, Sales and Global operations for all countries and all lines of business. The process was relevant and gave me a lot of exposure to all levels of management, as I was the owner of the project and had the chance to make a positive impact in management efficiency and forecasting accuracy across the region. I learned a lot about coordinating teams in different time zones and process compliance. Also, some commercial skills as we were constantly exposed to ongoing negotiations with our merchants. 

What do your parents think you do?

My mother believes I intentionally pick any job opportunity that gets me further away from Spain.

Why do you participate in Groupon en Español?

I just joined Groupon en Español, and so far, after a couple of activities, I think it is a great way to interact with other colleagues and also see the impact that your employer has in the community.

Tell us something about you that might surprise us.

I like music festivals and techno music. This summer I went to Burning Man and I will try to repeat next year.

 

 

GrouponEnEspanol

Groupon World Headquarters

ALPFA

ALPFA

I&D
Empowering Latinx leaders in Chicago via Speed Networking at Groupon HQ
14 November 2017
ALPFA Chicago + Groupon

90 attendants
26 Grouponers
1 night of networking

Our speed networking event in partnership with ALPFA (Association of Latino Professionals for America) brought in almost 90 diverse professionals from the Chicagoland area. The event was aligned with Groupon’s corporate goals of building community with professionals across the city, fostering an environment that welcomes respect, integrity, and inclusion while encouraging everyone in attendance to continue to build themselves professionally. Groupon en Espanol worked together with ALPFA to educate business professionals on how to network using best practices developed by ALPFA on follow up, recommended questions you might ask during an event, and other great insights on how to continue to build your network to create more opportunities for you and others.  

As an added bonus, Groupon CFO and Groupon en Espanol executive sponsor Mike Randolfi opened the event by speaking about the importance of inclusion and diversity as well as the work our ERGs have done to move the company forward. Grouponers and ERG chairs Jackie and Milan also added insight into their personal experiences working to build a more inclusive environment at Groupon.

Jackie – Supply and Strategy Manager, BeautyNow

Jackie – Supply and Strategy Manager, BeautyNow

JACKIE

Supply & Strategy Manager – BeautyNow
Chicago, IL
Joined: 2012

From launching a learning series for employees to overseeing Groupon’s Latino-focused resource group to helping raise 20k for hurricane relief, we can sum up Jackie’s involvement in Groupon with one word: inspirational.

What’s your favorite Groupon memory?

My favorite memory is the dinosaur coming into the office and scaring people as they came out of the elevator!

How does your work impact Groupon’s mission of building the daily habit in local commerce?

I work on BeautyNow supply strategy. My goal is to ensure that consumers are getting the appointments they are searching for, when they want them. Because our value proposition is not price, it’s important for us to understand how we can build a product that gives people a robust selection of services that they’d prefer to book and conveniently pay for through a few clicks of a button!

Who or what inspires you? 

People who are not afraid of the unknown and who welcome calculated risks!

What was your first impression of Groupon?

I thought it was such a fun company and a great fit for me professionally.

What are your biggest accomplishments here so far?

In my past life, I worked at Ernst & Young as an auditor. Although it was a great experience that allowed me to build a great professional foundation, I could not have done some of the innovative things I’ve done had I not decided to completely change career paths. At Groupon, I have worked on helping build the framework of what is currently our unstoppable beauty business; building out injectable service focus and training programs; a national launch of surgical offers; and some up-and-coming novel ideas in the BeautyNow space (stay tuned for those!)

I’m incredibly proud of the launch of my “Ongoing Learning Series” which truly stemmed from my undying yearning to learn and grow professionally and personally. We’ve had over 300 participants and over 12 sessions so far! I’m looking forward to continuing this program as well.

I’m also proud of the work I did with Matt Rolnick on our Hurricane Relief Auction. This all came about with a simple idea to bring our HBW (Health, Beauty, & Wellness) team together for a small auction where we could contribute in a small way with our crafts, skills, and time to a truly necessary cause. After Matt sent a few emails asking for donations, we got the ball rolling. I sent an email to our CEO, Rich Williams, asking if he’d be interested in offering something to the auction and he responded in less than 10 minutes! The kind of support we received for this auction from everyone around the office—including our incredible support functions—was astounding. Through this auction, we were able to raise over 20k to hurricane relief! Matt and I are also so humbled to have been nominated by the organization to receive a Groupon Green Award (Groupon’s internal award for employees) for exhibiting our core value of “Community” in light of our fundraising efforts for hurricane relief!

Jackie with members of Groupon en Espanol on Groupon Chicago’s roof deck

Also, my work as Chair of Groupon en Español has been incredibly rewarding. With only a year under our belt, GEE has been able to make huge progress across all diversity initiatives in the organization. We’re constantly trying to think of ways we can grow our marketplace, employee base, and continue to engage customers of all backgrounds on our platform. I love this aspect of my role because I truly get to see people who are passionate about what they do. My GEE team does not do the work for the pay (since it’s a volunteer effort), they do it because they truly care about inclusivity and diversity. I am so proud of my team and am inspired by them every day!

GrouponEnEspanol

Groupon World Headquarters

Commemorating UIC’s 2017 Latino Graduates

Commemorating UIC’s 2017 Latino Graduates

UIC’s 31st Annual Recognition Dinner: over 600 attendees, 200 graduates, and one fiery mariachi band.

Lauren Mullins – Campus Recruiter // Fernando Diaz – Divisional Sales Manager & Groupon en Español Chair 

Fernando: As the Chair for Groupon en Español, one of my goals is to create an inclusive work environment by making connections with Latino communities which will lead to recruiting opportunities. This event both helped solidify the partnership with UIC and start other partnerships with organizations within UIC. The highlight of the evening was the presentation of the graduates. They were allotted 30 seconds each to say a few words. Many of the students thanked their families and friends who had done so much to help them achieve this milestone.

Lauren: UIC’s Hispanic/Latino undergraduate population increased to 30.7% this year, which continues their designation as a Hispanic Serving Institution (HSI). The Annual Recognition Dinner recognizes and honors the accomplishments of their Latino graduates among family and friends. There were over 600 guests in attendance, 200+ of which were graduating students. While this wasn’t a direct recruiting event and there was limited interaction with students (they were focused on celebrating with friends and family), Fernando and I were able to network in person with key members of several diverse campus organizations: Latin American Recruitment and Educational Services (LARES), Association of Latino Professionals for America (ALPFA), and Career Services, forging stronger relationships than we would have with cold outreach to these groups.

The goal of the event was to strengthen our relationship with and show our support for UIC as a whole and the hispanic/latino community. Our attendance aligns with Groupon’s inclusion and diversity values! It would be great to continue to build relationships with the campus partners we met and celebrate the recent grads and Groupon new hires! The best part of the night? The amazing student speeches when they were recognized for graduating AND the UIC mariachi band: Mariachi Fuego!

Learn more about our Employee Resource Groups (ERGs) and what we’re doing to foster a more inclusive and diverse workplace!