Senior Finance Manager
Ernesto’s mom may believe he’s actively trying to work as far away from Spain as possible, but if we had the opportunity to work in three countries and try our hand at acting, we too would pack our bags and go wherever Groupon sent us.
What’s your favorite Groupon memory?
Lots of options after 4 years in many countries! In Madrid’s office, we always produced our own content for Halloween, Christmas, and other events, and I had the honor to try acting a bit in 2014.
Tell us about your day-to-day work.
I manage the Finance side of Sales for North America. We work with different departments to make sure that our Sales teams have the tools they need to improve their efficiency. We also help model new initiatives and tests. Finally, my team is in charge of setting up compensation schemes and ensure Sales teams are paid in a timely, accurate, compliant and manner.
Give us some background on your where you started and how you got to where you are now!
I joined as Finance Manager for Spain and Portugal as a member of the Southern Europe Finance team. As we grew the business and started to generate standard processes, I was offered a chance to join the European team in London that created a central finance function for the International Business. My job was to manage all processes related to Sales. I was the Business Finance partner for Sales, Sales Ops, Sales Compensation, and Merchant Payments. Groupon asked me to leverage that knowledge acquired in the international markets and move to Chicago to continue my work in Sales Finance, and here I am now! Groupon is a global business that allows us to grow and get out of our comfort zones.
What’s challenging about your work?
Sales Finance in international is quite challenging, as you need to coordinate different countries, languages, opinions, and timezones.
Want to work with me?
Who inspires you?
Anybody who is able to challenge the status quo and motivate the rest of us to improve things.
What was your first impression of Groupon as an employer?
From the very first day, I believed that Groupon had a rich culture with regards to ownership and inclusion. All opinions are respected and it is really easy to share your ideas and to see the impact of what you do. I also had the feeling that things were a bit messy in the beginning and now I feel really impressed about how much we have improved over time.
How does your work impact Groupon’s mission of building the daily habit in local commerce?
We try to maximize the potential of the sales team, making sure that we can get as many relevant deals as possible available for our users.
OK, so your role probably (definitely) exists at other companies, so why Groupon? What keeps you excited to come to work every day?
Groupon sales process is very complex. You need to be able to show to merchants how Groupon can help their business, but that is just half of it, as you also need to set a successful deal structure. The fact that our sales reps are not selling a closed product means that they all need to be experts in every single category they cover. We have an army of extremely talented salespeople and a constant need to update our assumptions. Nowhere else you can get the adrenaline of knowing you can always beat yourself.
What’s your favorite local business?
Any business on Groupon+
What’s your biggest accomplishment while at Groupon?
We created a centralized process for deal approval and special redemptions for international. We had to coordinate Risk, Finance, Merchant Payments, Accounting, Sales and Global operations for all countries and all lines of business. The process was relevant and gave me a lot of exposure to all levels of management, as I was the owner of the project and had the chance to make a positive impact in management efficiency and forecasting accuracy across the region. I learned a lot about coordinating teams in different time zones and process compliance. Also, some commercial skills as we were constantly exposed to ongoing negotiations with our merchants.
What do your parents think you do?
My mother believes I intentionally pick any job opportunity that gets me further away from Spain.
Where can we find you outside of work?
I love traveling and tennis. I am also in love with Chicago’s steakhouses, and that is ruining my budget for traveling and my body for tennis. 🙂
If you could do any other job for a day, what would it be and why?
Sales, the most important department in almost every company!
Why do you participate in Groupon for Latinos?
I just joined Groupon for Latinos, and so far, after a couple of activities, I think it is a great way to interact with other colleagues and also see the impact that your employer has in the community.
Tell us something about you that might surprise us.
I like music festivals and techno music. This summer I went to Burning Man and I will try to repeat next year.