The #GrouponU Blog is back for 2016! We’ll regularly feature a Groupon intern or recent college grad telling you about their experience tackling challenging problems and working with our teams.
Who are you?
Hey! My name is Preetam Amancharla. I’m an Associate Product Management Intern with the Redemption team. I’m originally from Bangalore, India and currently a rising senior at Carnegie Mellon University majoring in Electrical & Computer Engineering with a minor in Computational Neuroscience. Also, for the past 2 summers, I was part of a research group at CMU working on voice recognition for a tutoring app. Given my background, you might be wondering why I’m interning as a PM…
Why Product Management?
I like making decisions about various aspects of a product. When reflecting on my previous experience, I enjoyed leading and coordinating different elements of a team. Lastly, I wanted to see something that I envisioned come to life; being a PM allows you to do exactly that!
Tell us a little more about your team.
The primary goal of the redemption team is to encourage customers to use their Groupons. The mantra of the team is basically “Buy, Redeem, Repeat”. When a customer has a good redemption experience, they are more likely to buy a Groupon again. We also help customers with poor redemption experiences, such as expiration (when a customer misses out on redeeming their Groupon). My team works on several different products to solve that issue.
Redemption is the core value proposition when it comes to a customer’s relationship with Groupon. It is a critical aspect for the company. I truly believe in the importance of a good customer experience while redeeming a Groupon. This probably comes as a result of being surrounded by people who care about what they’re doing and want to make an impact.
(Preetam and Amrut presenting for an Intern Lunch & Learn session)
What specifically do you work on?
I can summarize my summer into two products:
First, I’ve been working on a pilot project which helps users with expiring vouchers get more time to redeem. When I joined Groupon, this product was already going through the initial testing phase. My main priority has been to optimize the product which means ensuring that more people successfully engage with it. In order to do this, I specifically focus on notifications and product placement to tell users about the program while making sure they have a seamless experience.
Second, I’ve been working on incorporating the Redemption signal into our Relevance engine based on the time of day and day of week. Without going into too much detail, this project thinks about optimizing redemption from the point of deal discovery. If you can use it now, why not buy it now? I’m really excited to be working on this because it involves building something from the ground up and the integration of my own ideas into a core part of the company!
What have you done outside of work this summer?
This summer is my first time on the west coast so I’ve been very eager to explore. After experiencing a wide range of activities, I am a now massive fan of the Bay Area. My favorite memories include visiting Dolores Park and Panther Beach (which is by far the most beautiful beach I’ve ever seen!). Also, one of the best intern events was playing Bubble Soccer! Let’s just say that I overexerted myself, but ultimately it was a really fun time with fun people…which coincidentally is a also how I would describe my internship with Groupon – a really fun time with fun people!