Building a Two-Sided Marketplace
March 28 @ 5:30 pm - 8:00 pm CDT
By Women in Product
In the ever-growing gig economy, two-sided marketplaces — from ridesharing to grocery shopping — have rapidly become the business model du jour and consumers worldwide are responding to this exciting and powerful trend. But building a robust, healthy and profitable marketplace from scratch — much less maintaining momentum and fending off competition — is extraordinarily difficult. How do you balance the different, sometimes conflicting, needs and problems of two different sets of users? When do you know you have product market fit and when do you adjust course? How do you know when it’s time to expand?
Hear from senior-level tech leaders at established companies as well as startups with on-the-ground experience in building marketplaces from user 1 to successful high-growth businesses and eventual exits.