Marco Caspani – Senior Merchant Marketing Manager in Milan

Marco Caspani – Senior Merchant Marketing Manager in Milan


Senior Merchant Marketing Manager
Milan, Italy
Joined: 2012

Marco is sort of an adrenaline junkie…so it’s no surprise that he loves working at Groupon!

Take us back to 2012: what was your first impression of Groupon as a workplace?

I was both scared and excited by the speed of the job, but the energy and vibes you could breathe in the Milan office in March 2012 is something I will never forget!

What’s your favorite Groupon memory?

The first Groupon party because it happened just 12 days after I joined the company and I thought, “Wow, my new colleagues are so awesome!”

What has been the most challenging thing you’ve worked on here?

Organizing 10 merchant events in 10 different cities in 5 days. That was a really crazy idea! We wanted to reach as many as possible merchants with a tour from north to south of Italy in the shortest time possible. So we planned two events per day: one at lunchtime and one at dinner in different cities, travelling like pinballs up and down the country. We succeeded in reaching hundreds of merchants in the most important Italian markets, bringing them the new features and tools we were launching for them, and generating a great exposure to Groupon brand in the local markets.

So how does the work you do impact Groupon’s mission of building the daily habit in local commerce?

Thanks to events and trade shows, we have the chance to meet hundreds of local business owners who want to attract new clients and increase their revenue and brand visibility. We help them reach their business goals and in turn grow their local communities.

What does a typical day look like for you?

I’m multitasking every day since I work on many projects for different European countries. I have to keep track of all the activities on every single project, working closely with my colleagues abroad. Then I spend some time on EMEA video conference calls for updates and project coordination. The most challenging part of my job is working simultaneously on several events and trade shows. For example, right now I’m working on two fairs: one in Germany and one in France and five events: one in Spain, two in Italy, one in the UK, and one in Germany…all happening between March and April! So you need to work fast and be able to switch even faster from a project plan to another one without missing any detail. But don’t worry, I always find time for a nice Italian lunch with my colleagues!

Do you have a favorite trade show you’ve attended?

My favorite trade shows are definitely the travel ones, the ITB in Berlin and the TTG in Italy, probably because I love travelling and I feel part of the environment at those fairs. Last April, we organized an event inside the Tower Bridge in London for a selection of our top merchants and it was something magical! Merchants who attended the event are still talking about it 😉

Have you won any awards in your time here?

I won a Green Award in Q4 of 2017 for the results I accomplished that year!

So what keeps you excited to come to work every day? (Aside from the awards!)

At Groupon, you have to chance to switch between sales verticals, so it’s like working for multiple companies, meeting completely different merchants and business owners. There’s always something more to learn and discover; you never get bored of it. And the energy that the Grouponers have it’s something unique. There’s a lot of green blood running through our veins!

We know you love Groupon…but you probably have a life outside of these four walls. What keeps you busy outside of work?

I love snowboarding in the Alps and riding my motorbike during summer time. I love TV series and movies and I’m quite addicted to new technologies and digital world. And I travel…I travel a lot 😀

Tell us about what you do here! What do you love about it?

I’m responsible for all the Merchant Events and Trade Shows at the EMEA level. It’s the coolest job in the world ’cause it allows me to travel, work with colleagues from all around Europe, meet hundreds of our awesome merchants, and spread around the brand and positive vibes of Groupon. It’s inspiring to see how many clients and merchants love working with us and how we are changing the daily habit in local commerce.

So before you were in Marketing, you were on the Comms team. Can you talk about how you went about making that move?

When I joined Groupon there was no Merchant Marketing team. After a few months, Groupon decided to increase the efforts on activities for our merchants so I started working at 50% on it. After a while, I made the decision to move from Comms to the Merchant Marketing department fulltime. It’s been a great opportunity for my career at Groupon. At the beginning I was responsible for the Italian market, then I started working for Southern Europe, and today I’m responsible for all of EMEA, managing the activities for all top European countries.

OK, but what do you parents think you do?

They think I organize parties all around Europe, which is fine with me!  😀

Tell us about your involvement with Groupon Volunteers.

I’ve been volunteering for half of my life, so I was excited about Groupon’s volunteer program and decided to join it immediately. We’ve ran a lot of marathons since I joined and raised bucks for many ONGs!

Take us back to your life before joining Groupon. What were you up to then?

I worked for an American PR agency managing the press office and communications for big brands like Visa, Activision, and Bang&Olufsen. It has been an amazing journey since I first got a call from Groupon—the new start up that was on everyone’s mind in 2012—and I decided to start this exciting new endeavor on the Comms team.

If you could have any other job for one day…what would it be and why?

I think I would be a motorbike rider, racing in the MotoGP championship ’cause I like the speed and the thrill of a nice turn.

Tell us something about you that might surprise us!

I pushed my motorbike at 250 Km/h (155 mph) once and it was an injection of pure adrenaline!

What’s your favorite local business?

Ah, I could pick one for every European country I’m travelling all year long, but let’s say that Terme di Sirmione in Italy on Lake of Garda is something truly unique. A spa resort where you can regenerate your body and mind, pampering yourself with an unbelievable view of the lake. Watch it yourself if you don’t believe me!

Who or what inspires you?

I can say that working with hundreds of colleagues and merchants all around Europe is very inspiring! We are changing how people live their daily life—discovering local businesses, trying new experiences they have never even thought about. And supporting the local businesses bringing new curious clients to them, getting extra exposure to their brands in their cities and beyond. When I talk with our merchants it’s really inspiring to see what we are doing for them. We are making a difference!

Daniela Incerti – Communications Specialist in Milan

Daniela Incerti – Communications Specialist in Milan


Communications Specialist
Milan, Italy
Joined: 2011

Party planner, crisis manager, aspiring dog breeder, and one-day owl owner Daniela clearly has a blast working for Groupon Italy.

Tell us about your job! What do you do? Why do you love it?

I joined Groupon in 2011 as a Social Media Specialist and in 2017, Groupon gave me the opportunity to grow and I became a Communications Specialist. What I can say about my job is that it’s impossible to get bored. I’m involved in many exciting things: internal comms, B2B and B2C campaigns, PR, events, social media…every day there’s a new challenge. Thanks to this role, I have the ability to meet many different people, organizations, and companies. I also get the chance to work and interface with many different teams in Groupon. And last but not least: I get to organize parties for Groupon! Let’s rock!

Who inspires you?

First on the list is my father. He was a tireless worker and the kindest person in the world to me. He taught me to never give up or get discouraged and that life is a beautiful thing. Second, my colleagues inspire me every day. I have the pleasure of working in a very nice environment. We help each other tackle new challenges every day.

Have you won any awards during your time here?

Yes, I won a Green Award last year. I still remember how joyful I was! It was so unexpected…I tried not to cry tears of joy because of the fantastic words my colleague wrote about me.

What’s the most challenging thing you’ve worked on?

Not so long ago I had to handle my first PR crisis. It was all new for me; I was afraid and the pressure was high. But thanks to my boss and my colleague, I was able to handle the issue very quickly and effectively. This is why Groupon’s value of “community” resonates so much with me. We can obtain the best results if we work and help each other. Together we are strong; together we can create not only solutions but inspire each other, too.

Where were you before Groupon?

I worked at Wind Tre as a mobile operator. When I saw the Social Media Manager job posting in 2011, I decided to apply due to the fact that I was coupon dependent at the time.  🙂  I was also fascinated by the business itself. After interviewing, they hired me and it was the beginning of one of the best professional experiences of my life.

What was your first impression of Groupon as an employer?

Wow – they are crazy…but in a positive way! When I joined Groupon, I still remember the energy I felt when I first stepped into the office. I had never found a place like this before!

Your role probably exists at other companies…so why Groupon? What keeps you excited to come here every day?

Groupon as a workplace is simply unique. I’ve met the best people and colleagues here, who have also ended up becoming great friends. Every day is a new challenge and opportunity to grow. No two days are the same at Groupon.

What’s your favorite Groupon memory?

My favorite memory is when Andrew Mason visited in 2012. He was doing a European tour of our offices and stopped by ours. I remember the energy and passion in his eyes.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

As I wrote before, my favourite Groupon value is “inclusion” and “solving problems the right way, together”. We are strong, but we are stronger if we work together. I try to connect Groupon to customers, merchants, and charities every day. I love to find new possibilities and angles to spread the Groupon word through both the media and online channels. We do a fantastic job, so we should be proud of our company!

What are your hobbies outside of work?

I like to practice yoga, and I enjoy running and climbing. Yoga helps me to relax and free my brain, whilst running and climbing help me to fix goals and achieve them.

If you could have any other job for a day, what would it be and why?

Dog breeder! I’m in love with dogs and animals in general.

Tell us something about you that might surprise us.

I’m addicted to TV series, I love to bake cookies, and I have seen the entire Harry Potter saga at least 100 times. Also, my dream is to have an owl (like Edvige) at home.

Estefanía Lacarte – Head of Communications for Southern Europe in Madrid

Estefanía Lacarte – Head of Communications for Southern Europe in Madrid


Head of Communications, Southern Europe
Madrid, Spain
Joined: 2012

Former professional swimmer and national finalist Estefania is now Groupon’s Communications guru for Southern Europe, handling all of the PR and comms for multiple countries swimmingly.

What’s your favorite Groupon memory?

When we gave Groupon founder Andrew Mason a bullfighter’s cloak during his first time in Spain! It was sharing our traditions in a fun and weird way. We Spaniards are always looking ways to project how modern, creative, and funny we are as a country and gifting this was a perfect way to show that. Anyway, it was funny seeing his face like, “What is this?”  

Tell us about your job! What do you do? What do you love about it?

After almost 6 years at Groupon, I am a truly Grouponer!  🙂 So many things have changed in Groupon Spain since the beginning when I joined and being part of all that has been an incredible challenge and opportunity! My job now is managing PR & Communications for Southern Europe…the good stuff!!

What’s been the most challenging thing you’ve worked on?

Creating the quirky deals. This was something the Head of Editorial at that time and myself started as a joke, trying to make the life of our users less boring! It started in 2012 and then we exported it and became an international initiative that made our activations and reactivations increase with zero cost! All PR, all Spain. I am very, very proud of it. We even named it in an offsite in 2013!

Who or what inspires you?

The people at Groupon. The energy, the initiative, the willingness to do things and improve every day. They—we—make the difference.

What was your first impression of Groupon as an employer?

The first time I set foot in Madrid’s office (early 2012) the energy, the noise, the “fast walking” of the employees in that moment shocked me. I thought, “I want to be here. Now!”

How does your work impact Groupon’s mission of building the daily habit in local commerce?

PR is the best tool to build strong credibility across our community. Media is still an incredible platform for our brand, and if a journalist does it for’s amazing!

What’s your favorite conference room?

What’s your favorite local business?

A place called Ronda14. It is a very well-known restaurant in Madrid. I hope we can feature them on Groupon soon!

Tell us something about you that might surprise us. 

I swam professionally until I was 16. I even got the chance to get into a National final!

Have you won any awards here?

I was a runner-up in the local Green Awards and a runner in the EMEA ones. I read the nomination that my boss wrote me…it moved me!

What do your parents think you do?

My mom thinks that doing PR means spending all day in events with journalists and fancy food…which is not true! But I love her very much for thinking that. I seem very glamorous to her!

Where were you before joining Groupon?

I worked in PR agencies such as the US-based Burson-Marsteller and another more local one called Globally. I was lucky enough to manage accounts like Loewe perfumes, Samsonite, and Disney. It was the best PR school I could get.

You obviously have a life outside of Groupon; what are your hobbies outside of work?

My family! My husband and my 2-year-old kid take up all of my free time. Them…and Netflix!

If you could do any other job for a day, what would it be and why?

I would be a journalist again. Sometimes I miss the rush of that job, but only sometimes. Groupon has its own rush!

Carolyn Dorant – Email Marketing Manager

Carolyn Dorant – Email Marketing Manager


Email Marketing Manager
Chicago, IL
Joined: 2010

What was Groupon like in 2010? What does an email marketer on the Coupons team do? Does Groupon Goods sell rockets? Carolyn answers all of the tough questions today on the blog.

What was your first impression of Groupon in 2010?

When I came in for my interview, there was a good-but-hectic energy in the air. The team was outgrowing the office on the 6th floor and the recruiters I talked to were picking up the pace of hiring––the editorial department was hiring a handful of people each week. It was clear from the beginning that I was about to become a part of a special, energetic community of talented people who were very dedicated to this weird new idea.

What’s your favorite Groupon memory?

A few years ago a group of us stayed in the office well past midnight building a toy rocket we bought on Groupon Goods. We took a video of the launch a few days later and I still have a printed gif of it on my desk.

Who inspires you?

People who solve complex problems with creativity and empathy.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

I write and produce an email that reaches customers six times a week; we’re helping communicate that Groupon is so much more than just a “daily deal”–my team, Groupon Coupons, helps connect customers with discounts to major online retailers they’re already shopping. Think Amazon, Kohl’s, Home Depot, and basically any brick-and-mortar retail chain you’ve ever set foot in.

So what’d you do before Groupon and how’d you get here?

When I interviewed, I was fresh out of grad school and juggling a few freelance writing gigs. It suited my schedule when I was in school, but I really wanted to be part of a bigger team. When the opportunity to work in Groupon’s editorial department presented itself, I jumped at it. I accepted the job on a Friday morning and started the following Monday.

What’s your biggest Groupon accomplishment?

I tend to be really efficiency-focused, so I’m really proud of scaling our email cadence from once per week to six times per week without having to hire any new people. I do it all myself with the help of a tool I created with a product manager (and his engineering team.)

I also feel really good about the work I did for Women@Groupon; I served two terms as the Communications Chair and was able to formalize a bimonthly newsletter. W@G does a lot of work at Groupon to provide networking and philanthropic events for all employees, but people have to know it’s happening!

If you could do another job for a day, what would it be and why?

It would be so fun to do Will Shortz’s job editing crosswords for the New York Times.

Tell us something that might surprise us about you.

I’ve eaten exactly 1 peanut-butter-and-jelly sandwich in my life and it was in 2016 on top of a mountain.

What does your dad think you do?

It’s actually pretty accurate, sadly, but my dad does think it’s necessary to tell me about every single thing he buys on Groupon. He’s a loyal customer!

Why do you participate in Women@Groupon?

Joining Women@Groupon helped me feel like a more engaged member of the community–it’s easy to forget that there are so many amazing people working here when you keep yourself confined to your team or department.

What’s your favorite local business?

Unabridged Bookstore in Lakeview. I’ve been buying books there since I was a little kid, and I am so relieved and happy that independent bookstores can still thrive in a community the way that Unabridged does.

Jeremy Stephison – Content & Community Manager, Coupons

Jeremy Stephison – Content & Community Manager, Coupons


Content & Community Manager – Groupon Coupons
Chicago, IL
Joined: 2011

Jeremy takes us on his unique Groupon journey, from his early days as a writer sitting next to the founder of Cards Against Humanity to today where he’s maximizing revenue on the Coupons team.

What’s your biggest Groupon accomplishment?

I manage the Target coupons page. Through a mix of unorthodox content strategies, DIY market research, and navigation of an arcane commission rate structure, I was able to boost Click Through Rate and Commission leading up to Black Friday. I’m super proud of the results: year-over-year CTR jumped to 84% (a 6.71% increase) and commission jumped by 101% on Black Friday.

This one’s a little less data driven but…you know those wacky signs in the engineering department? They say, like, “Warning: Doppelgängers Active In This Area” or “Cloning In Progress.” I wrote those!

I also worked on the Mother’s Day deal for a 3D Printed You and wrote up the Groupon Cat Reader deal. Some of my jokes were actually quoted in USA Today and The New York Times!

Where were you before Groupon?

I taught rhetoric at a few community colleges and a university before I got the job at Groupon. Teaching rhetorical strategies was a pretty great training for actually using those tricks and techniques here at Groupon.

Where can we find you outside of work? What keeps you busy?

So, there’s this guy named Edward Bernays who’s basically the most influential person of the 20th Century that nobody’s ever heard of. He was Freud’s nephew and he studied psychology and sociology to invent PR (he actually coined the phrase “Public Relations”). He’s also the reason Americans eat bacon for breakfast, use disposable cups, or think of Calvin Coolidge as a fun-loving fan of Vaudeville (that last one didn’t really stick). I love reading his books along with consuming as much information on buying habits and consumer behavior as possible. It helps with my job, but it also really paints a picture of who we are as people and why we do what we do. … That’s a hobby, right?

If you could do any other job for a day, what would it be and why?

This makes me sound like an 8-year-old, but that’s o.k. I’d love to be a stunt pilot. I’ve never flown a plane before, so it’d be a literal disaster, but what a job that’d be!

What’s your favorite local business?

Milton & Margie’s Soy Wax Candles. They’re made in Chicago out of hand-painted tin cans and vintage glassware. Also, they smell amazing. But what I love is that the company creates literally zero waste. The wax is sustainable soy, the wicks are sustainable cotton, and the containers are used soup cans. It’s ingenious and original, and I just really love the brand.

“[In 2011] There were a lot of spirited debates and questions like, “Is it funnier if the orangutan is riding a Harley or piloting a hot air balloon?” I even shared a cubicle with one of the founders of Cards Against Humanity.”

Tell us about what you do all day. What do you love about your job?

I manage about 30 Groupon Coupon pages. Basically, the job requires me to think on my feet, try out new content strategies, and use every marketing trick I can think of to engage customers to help them feel comfortable shopping with Groupon. I honestly love the job: there are new challenges every day and I work with an amazing team that’s eager to share their knowledge and resources. And thanks to incredible data-tracking tools, I’m able to react on-the-fly to any issues that might come up before they turn into raging dumpster fires. It’s deeply satisfying!

What’s the most challenging thing you’ve worked on?

As content managers, we always want to balance our methods and strategies with the brand identity of high-profile merchants (such as Target, Bed Bath & Beyond, Microsoft, etc). Sometimes those conflict with each other and there’s no easy solution. In those cases, I feel lucky that I’m empowered to collect performance data and jump on a call with the marketing managers of these companies. It’s not always smooth sailing, but at the end of the day, we always work it out in a way that benefits everyone. Finding a compromise that makes the merchant happy while prioritizing customer experience can definitely be a challenge, but the results are always worth it.

Who or what inspires you?

This is going to sound pretty corny I guess, but my manager and team inspire me. I’ve never been part of a group that cares so much about their work. A big part of what we do requires constant innovation, and everyone’s eager to share what they’ve learned. Individual successes feel like team successes, and vice-versa, and that’s inspiring to me.

What’s your favorite space in the office?

What was your first impression of Groupon as a workplace?

The whole thing felt pretty surreal, like somebody threw Saved By The Bell and The Onion into a blender, and then built an office out of it. I started as a writer back when publications like The New York Times and 60 Minutes were talking about our wacky brand voice. We’d all put in 10 hour days, and our biggest challenge back then was figuring out the best version of a joke for a nail salon or barbecue restaurant. There were a lot of spirited debates and questions like, “Is it funnier if the orangutan is riding a Harley or piloting a hot air balloon?” I even shared a cubicle with one of the founders of Cards Against Humanity. It was a goofy blast!

How does your work impact Groupon’s mission of building the daily habit in local commerce?

Traditional Groupons let people save money on the things they do every day. Groupon Coupons gives them a way to save money on the things they buy every day. Our inventory of promo codes and exclusive deals for major brands fits seamlessly into online buying habits. My job is to make sure that when customers arrive at a coupons page, they’re having the best / most frictionless experience possible, and that they want to keep coming back.

Can you write a Groupon haiku?

There is a weird cat / sitting in a green spaceship / Please, Check Groupon First.

What’s your favorite Groupon memory?

Oh, man… I’m not even sure where to begin. One time, a silver-haired fella came into the office and gave us fatherly advice while pretending to be our high-school football coach (it probably makes as much sense to you reading this as it did to us experiencing it).

A few weeks ago, a guy dressed up as that giant Abominable Snowman from Rudolph The Red Nosed Reindeer and gave everyone around the office hugs.

The time Salesforce gave us a bunch of giant stability balls, and someone turned one of the narrow hallways into an enormous ball pit and we got this email: “Hey everyone, If you have a Salesforce ball sitting in Knockturn Alley, please remove it. Right now that hallway is a horrific (albeit comical) fire hazard. thanks.”


Ron Klein – Senior Product Marketing Manager, Groupon+

Ron Klein – Senior Product Marketing Manager, Groupon+


Senior Marketing Product Manager, Groupon+
Chicago, IL
Joined: 2015

It’s only been a few years, and Ron has already moved up from Financial Analyst to the Go-To-Market Lead for Groupon’s hottest new product launch: Groupon+. On the side, he’s imagining himself as the GM of the Detroit Pistons.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

With Groupon+ we are redefining the way users redeem discounts: completely voucher-less. If we are successful in our ability to scale, users will be able to find local restaurants on our platform easily and be able to get discounted food at all of their favorite places. Meanwhile, merchants will gain new customers and improve the frequency of current customers, with no more printouts and no more handing over your phone to the waiter!

Where were you before Groupon?

Before Groupon, I worked in Finance at Procter & Gamble in Cincinnati. My last role involved cost analysis for hair care and color…not exactly my niche area. When Brent from Groupon Recruiting reached out to me, I was ready to make a move and I always knew I’d end up in Chicago (and in Tech) at some point.

What do your parents think you do?

My parents still think I work in Finance “with money” even though I’ve told them I’ve taken on a new role. In fairness to them, Groupon+ isn’t in Detroit yet.

What’s your favorite spot in the Chicago office?


What’s your biggest accomplishment here (so far)?

I am most proud of the early success I have had in taking Groupon+ to market (and ultimately doing that while transitioning out of Finance to Marketing during a 2 month period). We’ve added a ton of new enrollees to the program and have launched multiple large-scale brands on to the Groupon+ platform (e.g. Starbucks and Dunkin’ Donuts).

Have you won any awards while you’ve been here?

Last Place, 2016 Groupon Finance Fantasy Football League

What’s your favorite conference room?

Tell us something about you that’d surprise us!

A few months ago I transitioned from Finance to Marketing as the Groupon+ Go-To-Market Lead. I had been working on Marketing Finance for over a year and a half and I was ready for a new challenge. I heard about the Go-To-Market position from a few people on the team and so I met with some Marketing folks to talk about the role and eventually applied. Working in Marketing Finance meant that I knew everyone in the Marketing organization already and I had built up a really great relationship with those teams, so I knew everyone who was in my interview loop. It was just a great fit and on a product (Groupon+) that I am still extremely excited about.

Transitioning to the Marketing organization has allowed me to develop more Marketing skills, including project management. I’ve also had the benefit of working with a ton of people in different areas of the company (Sales, Merchandising, Product, Marketing, Finance, Legal, Operations, etc). That’s another thing that’s so great about Groupon: you can really create your own career path and gather skills along the way.

“I am just four and a half years out of college and my early successes at Groupon now have me taking a brand new product (Groupon+) to market as the Marketing lead. You don’t get that kind of opportunity elsewhere.”

What makes Groupon different from other companies you’ve worked at?

Working in Tech (and specifically at Groupon) is such a tremendously different atmosphere than more corporate jobs. Since Groupon has not been around for that long, there is: a) a ton opportunity to make an impact in every area, and b) almost no bureaucracy or hoops you have to jump through to get things done.

If you’re hardworking and committed to the company you’re working for, there’s really no better place with more opportunities than Groupon. And I’m not just trying to sell you! Take my story: I am just four and a half years out of college and my early successes at Groupon now have me taking a brand new product (Groupon+) to market as the Marketing lead. You don’t get that kind of opportunity elsewhere.

Who or what inspires you? 

Working on a project or team that has a ton of growth potential and opportunity is what really inspires me. It’s what drew me to Groupon+. The product is on a complete upscale. We’ve gone from 2,000 merchants to almost 3,000 in just a month. We’re doing more and more transactions every month and our Tipster technology is the perfect way to let more and more people know about the product. It’s exciting to get behind a product that all consumers should inherently want: cash back at restaurants they are already going to.

What’s your favorite local business?

Chicago Pizza & Oven Grinder Co. PIZZA. POT. PIE.

 What was your first impression of Groupon?

When I visited for my interview, I was probably more blown away by the culture than anything else. The 4th floor of Groupon is honestly just a fun space to walk through with products everywhere and the culture of the the sales staff spread all around. It was fun, quirky, and clearly a place I wanted to work.

If you could do another job for a day, what would it be and why?

I would take Stan Van Gundy’s job as General Manager of the Detroit Pistons. I’d proceed to trade Reggie Jackson and build a dynasty in just under 24 hours.

Can you write a Groupon haiku?

Great deals are needed –

for a discount company –

that wants to succeed


Groupon World Headquarters

Leadership Habits

Leadership Habits

About the Leader Habits

These seven Leader Habits were finalized in 2017 by combining the data we collected from ~600 managers (representing a true sample of our global and cross-functional leadership population) and defining what we see as priorities based on Groupon’s long-term strategy.

Remove roadblocks and make connections for others; know when to roll up your sleeves and be a doer
At Groupon, we have a laser focus on execution. Great leaders not only supervise from above but also roll up their sleeves and tackle the work head on. As a leader, your job is to clear out distractions and provide the right resources so your team can hyper-focus on reaching goals.

Build a strategy and vision by getting the team to debate and commit; influence the right people to bring others with you
A culture of high performance starts with setting an effective strategy and vision. We expect our leaders to challenge themselves and their teams to figure out what really matters, make tough choices about priorities, and deliver on a strategy that inspires their team to row together in the same direction.

Be positive, calm, and flex with change; learn as you go and evolve with the business to make things better
Change is a constant reality and we need to continuously evolve to do what is best for our customers and business. It’s not enough to simply adjust to change – leaders must model resilience and continuous learning so that Groupon can strive above and beyond the competition.

Prioritize goals for impact; distill complex issues into crisp messages; take a practical approach to messy problems
This Habit is all about bringing focus and practicality to what we do and how we do it and getting rid of unnecessary complexity. As a leader, you should be identifying things that drag down our ability to move fast and proactively work to improve them.

Drop the ego; be open to feedback and willing to change your direction; let the best idea win
A “my way or the highway” approach won’t get you far. Instead, being authentic and real is what earns trust and helps build relationships with others. Be open about your strengths and own your weaknesses.

Trust your gut but know the facts and figures cold; be more than two questions deep; test smartly, learn quickly
We expect our leaders to understand the nitty-gritty of what their employees are doing on an operational level. If not, we create the risk of getting off track and moving in the wrong direction. Leaders have to make tough decisions on a regular basis. And, to make good decisions, it is essential to have the right data, details, and numbers at your fingertips.

Lead by example; listen, encourage, and deliver the tough messages; give direct, frequent feedback and develop others
Coaching is one of the most critical skills for a manager at any level. A great leader will increase not only quantity but also quality of conversations with peers and direct reports. This will build trust and increase productivity and retention of the employees on your team.