Chiara Coppola – Senior Recruiter in Milan

Chiara Coppola – Senior Recruiter in Milan


Senior Recruiter
Milan, Italy
Joined: 2011

Groupon veteran Chiara feels like Groupon Milan is her second home—a feeling she gets in part from the understanding and fun people she works with every day.

What teams do you recruit for?

I hire for all of our roles in Italy, but I primarily hire for our Sales organization.

What are some best practices for candidates to keep in mind if they’re interested in applying for a job here?

The #1 thing is that candidates should only apply to roles that they’re interested in and qualified for. Also, learn as much about Groupon as possible by checking and reading employee stories to learn more about what it’s like to work in Milan.

What inspires you?

I am inspired every day by the energy of our company. The relationships I have with my colleagues is great. We work hard but also have a lot of fun. Most important is we share success and difficulties together. That, for me, is a very inspiring way to work!

What’s unique about the teams you hire for?

I recruit for all kind of roles in Italy, but mainly sales roles. The synergy with the hiring manager is unique. Candidates really have the opportunity to learn about the role and the company and learn about the challenges and expectations of the role. In this way, they can have all the info to understand if they really fit the culture and the position. In my opinion transparency, from both side, is the most important thing during the recruiting process.

What are the top questions you get asked by candidates?

The most commonly-asked question is about their career path. Considering that the majority of our managers came from sales roles in Groupon, it is a pretty easy question to answer.   🙂

Another question is about onboarding and training. Candidates are usually very excited to work with, as they recognize we are in a challenging market, so they want to learn as much as possible before joining the field.

What was your first impression of Groupon?

I joined Groupon in 2011. I was “shocked” by everything: the open space, the energetic people, the fun attitude to the job. New deals, new processes, new products took shape every day. I suddenly understood I was on another planet; a very different company from my previous ones.

OK, so you’ve been here a LONG time. What keeps you excited to come to work every day?

I have been working for so long that I feel I’m at home! Plus, at Groupon everything is a rush, so you don’t’ have a chance to become bored. The people are the best asset at Groupon and working closely with all these energetic professionals is very inspiring. In the end what I love most about my job are my colleagues.

Anything a candidate should know about how to work with you or what to expect from the recruiting process? 

They should expect to be questioned about the business during their interviews. We often role-play sales scenarios with the hiring managers, so they must come well prepared about Groupon and our business model.

Tell us about your Recruiting team! How do you work together as recruiters? 

My team is spread all over Europe. I have one colleague or more in each country in which we operate. We work really well together, sharing our experiences and best practices. And when there is an unusual workload in a country, you can always count on your team member for support.

What’s something that candidates are surprised to learn about your hiring team? Or Groupon in general?

They are always surprised by the informal environment, the flat hierarchy, and the culture that allows everyone to make a real impact on the business. And they are also pleased to learn about the free coffee and fresh fruits available for everyone.

Tell us about the Milan office!

The vibe is very friendly and welcoming. What might surprise someone about it is the understanding and synergy among people; it is something you can breathe in as soon as you first step into the office.

Ready for your next move?

Why should a candidate join Groupon Sales over another company?

Sales is a tough job, so if you have the opportunity to have fun while doing it, why not join us?

What’s the #1 thing you wish all candidates did?

Enjoy the recruiting process and decide to join us!

What’s your favorite Groupon memory? 

I still remember the first Groupon party I went to. I had been working at Groupon for one week and was still getting accustomed to this crazy new world when I was suddenly at this event with a lot of young people, exhibition dancers, and an open bar…which I later found out is normal for Groupon parties.

Another great memory came a few years later at a team-building event that took place around Milan. Everyone from the Milan office and all of outside sales from Italy were involved in a lot of trials to prove their ability and win a competition. I don’t remember what my team ranked, but it was great fun and we laughed a lot!

Tell us something that might surprise us about you.

Every each month I try a new activity. I took at least one class of boxing, scuba diving, swimming, gym, dance, yoga…now it is riding time!

Zaida Soler – Italy & Spain Regional Sales Director for Travel in Madrid

Zaida Soler – Italy & Spain Regional Sales Director for Travel in Madrid


Italy & Spain Regional Sales Director
Madrid, Spain
Joined: 2017

We have to give credit where its due: Zaida’s mum exhausted a list of job leads in order to get her to move back to Madrid from Chile. One fateful day, the stars finally aligned and Groupon found its new Spain & Italy Regional Sales Director for Travel! (Thanks, Zaida’s mum!)

Tell us about your job! What do you do?

I am the Travel Sales Director for new businesses and I manage two sales teams: one in Madrid and the other in Milan. (I have a lot of Zoom meetings!) What I love most about my job it is that I am able to help my team to improve every day and they do the same for me. Every day there is something new to learn as a traveler, a professional, and as a person.

What has been the most challenging thing you’ve worked on here?

This is not the first time that I’ve managed cross-border teams, but my role at Groupon has definitely been the most challenging one. My boss, the operations team, and my sales reps all live in other countries. I have a Ph.D. in Zoom meetings 🙂

So how did you get to Groupon? Where were you before joining?

Although I am from Spain, I spent six years abroad: Poland (1 year), USA (1 year), and Chile (4 years) working as a Sales Director for an HR Consultancy Firm. It was so funny because—during these six years—my mum used to send me all types of job offers as a nurse, astronaut, lion tamer, plumber, etc…all based in Madrid, but none of them matched my background. Until that one day, when she sent me one that was made just for me: Italy & Spain Regional Sales Director for Travel. I had some interviews and voila!

Tell us something about you that might surprise us.

I have a blog on LinkedIn’s Pulse, where I talk about market trends and how millennials are changing the companies and teams that we work for. I have over 10.8K followers!

What inspires you?

Groupon is a young company that has grown a lot in a short period of time. Being part of this growth and helping local business is very inspirational. Groupon gives you the opportunity to run your own part of the business combined with the possibility to innovate and learn from mistakes in order to succeed.

What’s your favorite Groupon memory?

My favorite memory at Groupon was my first day. I remember getting into the Madrid office feeling so happy and excited. I was at the company that I had wanted to work at for so long; I felt really happy to be there and ready to rock! That same day, my boss wanted to take a picture of me signing my contract. It was so fun! It was nice to have a picture of that moment which was so important to me.

What was your first impression of Groupon as a workplace?

It’s very people-focused. Groupon Spain is not the same as Groupon Italy or any other countries. It has a unique common culture and collaborative workplace that allows its people to grow as professionals.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

Travel deals help local hoteliers to have a better position in the market. We can offer competitive packages including lodging, dinner, a welcome gift, late check-out, spa visits, etc. which can make a big difference when customers compare our site with others. This also helps the merchant to have an additional flow of guests who are inspired by Groupon Travel.

What’s a memory you’re particularly proud of during your time here?

My proudest moment that I felt at Groupon was when one of my Sales Reps told me that for the first time in so many years they were happy on Mondays because they had to be back in the office for work! It was an amazing feeling.

Andrea Cappellato – Senior Coupons Manager, Italy Country Lead in Milan

Andrea Cappellato – Senior Coupons Manager, Italy Country Lead in Milan


Senior Coupons Manager, Italy Country Lead
Milan, Italy
Joined: 2016

Andrea’s story is compelling. You can feel the sense of camaraderie in Milan from how he talks about his Groupon family. But really, this is a public service announcement to fulfill his lifelong dream of hanging out with his favorite zoo animal.

So tell us about your job! What do you do every day?

I worked for two years on the National Team and I was in charge of the partnership development with big Italian brands, building marketing ads focused on reaching their goals. Since the beginning of this year, I joined the EMEA Coupons Team and I am in charge of the Italian market, managing the networks and the advertisers affiliated to Groupon. In both experiences, there is a key and common factor which I really love: building long-lasting relationships with our partners and stakeholders.

What has been the most challenging thing you’ve worked on here?

Surely introducing and guiding Groupon to big corporations as it was founded as a business for local companies. Every single partnership can be considered a real challenge.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

I have the opportunity to be in contact with companies and brands that want to grow in the online marketplace and attract customers. At the same time, I create compelling offers and promotions for customers. When you get the two to meet, a habit is created.

In your opinion, what makes Groupon unique from a Sales perspective?

Groupon was at one time dubbed the fastest-growing company ever, so it is a company that in very few years revolutionized the local business, digitizing many companies around the globe. With an amazing YoY growth, how can’t one be fascinated by it?

What’s your favorite local business?

Tano Passami L’olio: one of the best restaurant in Milan.

What do your parents think you do?

Fortunately, my parents are quite “digital”, my mum uses Facebook, Instagram, and emails…and she’s a Groupon customer! So she knows very well what I do. My father is always complaining about how much money my mum spends on Groupon 🙂 Perfect couple.

Where were you before you joined Groupon? How did you get here?

I started my career when I was still studying, working for an event agency in Milan. I was an Account Manager, managing important tours for some popular Italian beverage brands. I moved to the “digital industry” joining a start-up incubator becoming the business developer of two realities: one coupon company (yes, an old acquaintance of Groupon) and a fashion marketplace. During this experience, I met some people with whom I decided to start a little digital business, a voucher and promo code website, which we sold a year and a half later. Then I heard Groupon’s calling and I decided to start this new adventure.

Take us back to February 2016. What was your first impression of Groupon as a workplace?

My colleagues’ warmth from the very first day. Maybe one of the biggest doubts in changing jobs is the risk of not feeling comfortable inside the new working environment. I can say I felt at home immediately.

What’s your favorite memory at Groupon?

A lot of great memories come to mind, but if I have to choose one, two days after I joined the company there was a fire drill and all the employees went down to the garden. At that moment, looking around, I thought, “How many of us are there?” Crazy! This is my company!

What inspires you?

Every day inside Groupon there is always a chance to relate to people from different cultures, skills, and professional backgrounds and this is definitely a source of inspiration! Outside of Groupon, I find inspiration in Simon Sinek: entrepreneur, author, and TED speaker with his theory about the Golden Circle, which I really recommend!

If you could do any other job for a day, what would it be and why?

Definitely, a “panda nanny!” I’d love to spend one whole day cuddling pandas! It would be amazing.

What keeps you busy outside of work?

I love traveling, especially to exotic faraway places when I have time. I spend most of my free time with my girlfriend and my mates: happy hours, dinners, weekend trips. I have an active social life 🙂 I also like films and TV series so when we are at home we watch a lot of Netflix.

Tell us something about you that might surprise us.

I’m sure that when I said “panda nanny,” this surprised you. 🙂  So, I want to say it again: I would love to spend one whole day playing with pandas!

Nicola Cattarossi – Managing Director Southern Europe in Milan

Nicola Cattarossi – Managing Director Southern Europe in Milan


Managing Director, Southern Europe
Milan, Italy
Joined: 2013

Nicola has taken on many challenges in his time at Groupon, including overseeing the success of multiple countries in EMEA. But the biggest challenge he’s faced here? It might not be what you think.

What’s your favorite Groupon memory?

Groupon Italy’s participation in the Milano Marathon in April of 2015.

Tell us about your job! What do you do? What do you love about it?

I’m in charge of the local business in Southern Europe; I work with a Central Team in London to ensure the alignment of the country strategy with EMEA. I work with my Sales Managers to transfer the strategy into actions and—my favourite—I get to spend time with merchants listening to their needs to verify how Groupon can support them. In my time at Groupon, I have been responsible for many countries in EMEA including Italy, Spain, Portugal, Greece, Israel, Turkey, Poland, and the UAE.

What’s been the most challenging thing you’ve worked on?

Singing at a karaoke bar in Dublin with the European Leadership Team in October 2016.

Who or what inspires you?

Talking with people from different nationalities, religions, cultures, education, and ages because they see things from a different point of view and they help me to have new perspectives.

What was your first impression of Groupon as an employer?

For the first weeks I was a bit a shocked, as I was coming from a very formal and structured work environment and here in Groupon (it’s a bit less formal and structured…you know). But in few weeks I started to love this new world.  🙂

How does your work impact Groupon’s mission of building the daily habit in local commerce?

I have the opportunity to talk with merchants every week and be the ambassador of Groupon presenting them the most updated version of our value proposition.

What’s your biggest accomplishment here?

I’m very proud that Groupon Italia has been recently invited in Roma by the President of the Italian Republic (Sergio Mattarella) and awarded for the huge contribution to medical research thanks to our charity campaigns.

What makes Groupon stand apart from sales at other companies?

I love how Groupon is helping companies in their digital transformation.

Tell us something that might surprise us about you.

I am very protective of my wardrobe, nobody is allowed to touch it.

Marco Caspani – Senior Merchant Marketing Manager in Milan

Marco Caspani – Senior Merchant Marketing Manager in Milan


Senior Merchant Marketing Manager
Milan, Italy
Joined: 2012

Marco is sort of an adrenaline junkie…so it’s no surprise that he loves working at Groupon!

Take us back to 2012: what was your first impression of Groupon as a workplace?

I was both scared and excited by the speed of the job, but the energy and vibes you could breathe in the Milan office in March 2012 is something I will never forget!

What’s your favorite Groupon memory?

The first Groupon party because it happened just 12 days after I joined the company and I thought, “Wow, my new colleagues are so awesome!”

What has been the most challenging thing you’ve worked on here?

Organizing 10 merchant events in 10 different cities in 5 days. That was a really crazy idea! We wanted to reach as many as possible merchants with a tour from north to south of Italy in the shortest time possible. So we planned two events per day: one at lunchtime and one at dinner in different cities, travelling like pinballs up and down the country. We succeeded in reaching hundreds of merchants in the most important Italian markets, bringing them the new features and tools we were launching for them, and generating a great exposure to Groupon brand in the local markets.

So how does the work you do impact Groupon’s mission of building the daily habit in local commerce?

Thanks to events and trade shows, we have the chance to meet hundreds of local business owners who want to attract new clients and increase their revenue and brand visibility. We help them reach their business goals and in turn grow their local communities.

What does a typical day look like for you?

I’m multitasking every day since I work on many projects for different European countries. I have to keep track of all the activities on every single project, working closely with my colleagues abroad. Then I spend some time on EMEA video conference calls for updates and project coordination. The most challenging part of my job is working simultaneously on several events and trade shows. For example, right now I’m working on two fairs: one in Germany and one in France and five events: one in Spain, two in Italy, one in the UK, and one in Germany…all happening between March and April! So you need to work fast and be able to switch even faster from a project plan to another one without missing any detail. But don’t worry, I always find time for a nice Italian lunch with my colleagues!

Do you have a favorite trade show you’ve attended?

My favorite trade shows are definitely the travel ones, the ITB in Berlin and the TTG in Italy, probably because I love travelling and I feel part of the environment at those fairs. Last April, we organized an event inside the Tower Bridge in London for a selection of our top merchants and it was something magical! Merchants who attended the event are still talking about it 😉

Have you won any awards in your time here?

I won a Green Award in Q4 of 2017 for the results I accomplished that year!

So what keeps you excited to come to work every day? (Aside from the awards!)

At Groupon, you have to chance to switch between sales verticals, so it’s like working for multiple companies, meeting completely different merchants and business owners. There’s always something more to learn and discover; you never get bored of it. And the energy that the Grouponers have it’s something unique. There’s a lot of green blood running through our veins!

We know you love Groupon…but you probably have a life outside of these four walls. What keeps you busy outside of work?

I love snowboarding in the Alps and riding my motorbike during summer time. I love TV series and movies and I’m quite addicted to new technologies and digital world. And I travel…I travel a lot 😀

Tell us about what you do here! What do you love about it?

I’m responsible for all the Merchant Events and Trade Shows at the EMEA level. It’s the coolest job in the world ’cause it allows me to travel, work with colleagues from all around Europe, meet hundreds of our awesome merchants, and spread around the brand and positive vibes of Groupon. It’s inspiring to see how many clients and merchants love working with us and how we are changing the daily habit in local commerce.

So before you were in Marketing, you were on the Comms team. Can you talk about how you went about making that move?

When I joined Groupon there was no Merchant Marketing team. After a few months, Groupon decided to increase the efforts on activities for our merchants so I started working at 50% on it. After a while, I made the decision to move from Comms to the Merchant Marketing department fulltime. It’s been a great opportunity for my career at Groupon. At the beginning I was responsible for the Italian market, then I started working for Southern Europe, and today I’m responsible for all of EMEA, managing the activities for all top European countries.

OK, but what do you parents think you do?

They think I organize parties all around Europe, which is fine with me!  😀

Tell us about your involvement with Groupon Volunteers.

I’ve been volunteering for half of my life, so I was excited about Groupon’s volunteer program and decided to join it immediately. We’ve ran a lot of marathons since I joined and raised bucks for many ONGs!

Take us back to your life before joining Groupon. What were you up to then?

I worked for an American PR agency managing the press office and communications for big brands like Visa, Activision, and Bang&Olufsen. It has been an amazing journey since I first got a call from Groupon—the new start up that was on everyone’s mind in 2012—and I decided to start this exciting new endeavor on the Comms team.

If you could have any other job for one day…what would it be and why?

I think I would be a motorbike rider, racing in the MotoGP championship ’cause I like the speed and the thrill of a nice turn.

Tell us something about you that might surprise us!

I pushed my motorbike at 250 Km/h (155 mph) once and it was an injection of pure adrenaline!

What’s your favorite local business?

Ah, I could pick one for every European country I’m travelling all year long, but let’s say that Terme di Sirmione in Italy on Lake of Garda is something truly unique. A spa resort where you can regenerate your body and mind, pampering yourself with an unbelievable view of the lake. Watch it yourself if you don’t believe me!

Who or what inspires you?

I can say that working with hundreds of colleagues and merchants all around Europe is very inspiring! We are changing how people live their daily life—discovering local businesses, trying new experiences they have never even thought about. And supporting the local businesses bringing new curious clients to them, getting extra exposure to their brands in their cities and beyond. When I talk with our merchants it’s really inspiring to see what we are doing for them. We are making a difference!

Daniela Incerti – Communications Specialist in Milan

Daniela Incerti – Communications Specialist in Milan


Communications Specialist
Milan, Italy
Joined: 2011

Party planner, crisis manager, aspiring dog breeder, and one-day owl owner Daniela clearly has a blast working for Groupon Italy.

Tell us about your job! What do you do? Why do you love it?

I joined Groupon in 2011 as a Social Media Specialist and in 2017, Groupon gave me the opportunity to grow and I became a Communications Specialist. What I can say about my job is that it’s impossible to get bored. I’m involved in many exciting things: internal comms, B2B and B2C campaigns, PR, events, social media…every day there’s a new challenge. Thanks to this role, I have the ability to meet many different people, organizations, and companies. I also get the chance to work and interface with many different teams in Groupon. And last but not least: I get to organize parties for Groupon! Let’s rock!

Who inspires you?

First on the list is my father. He was a tireless worker and the kindest person in the world to me. He taught me to never give up or get discouraged and that life is a beautiful thing. Second, my colleagues inspire me every day. I have the pleasure of working in a very nice environment. We help each other tackle new challenges every day.

Have you won any awards during your time here?

Yes, I won a Green Award last year. I still remember how joyful I was! It was so unexpected…I tried not to cry tears of joy because of the fantastic words my colleague wrote about me.

What’s the most challenging thing you’ve worked on?

Not so long ago I had to handle my first PR crisis. It was all new for me; I was afraid and the pressure was high. But thanks to my boss and my colleague, I was able to handle the issue very quickly and effectively. This is why Groupon’s value of “community” resonates so much with me. We can obtain the best results if we work and help each other. Together we are strong; together we can create not only solutions but inspire each other, too.

Where were you before Groupon?

I worked at Wind Tre as a mobile operator. When I saw the Social Media Manager job posting in 2011, I decided to apply due to the fact that I was coupon dependent at the time.  🙂  I was also fascinated by the business itself. After interviewing, they hired me and it was the beginning of one of the best professional experiences of my life.

What was your first impression of Groupon as an employer?

Wow – they are crazy…but in a positive way! When I joined Groupon, I still remember the energy I felt when I first stepped into the office. I had never found a place like this before!

Your role probably exists at other companies…so why Groupon? What keeps you excited to come here every day?

Groupon as a workplace is simply unique. I’ve met the best people and colleagues here, who have also ended up becoming great friends. Every day is a new challenge and opportunity to grow. No two days are the same at Groupon.

What’s your favorite Groupon memory?

My favorite memory is when Andrew Mason visited in 2012. He was doing a European tour of our offices and stopped by ours. I remember the energy and passion in his eyes.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

As I wrote before, my favourite Groupon value is “inclusion” and “solving problems the right way, together”. We are strong, but we are stronger if we work together. I try to connect Groupon to customers, merchants, and charities every day. I love to find new possibilities and angles to spread the Groupon word through both the media and online channels. We do a fantastic job, so we should be proud of our company!

What are your hobbies outside of work?

I like to practice yoga, and I enjoy running and climbing. Yoga helps me to relax and free my brain, whilst running and climbing help me to fix goals and achieve them.

If you could have any other job for a day, what would it be and why?

Dog breeder! I’m in love with dogs and animals in general.

Tell us something about you that might surprise us.

I’m addicted to TV series, I love to bake cookies, and I have seen the entire Harry Potter saga at least 100 times. Also, my dream is to have an owl (like Edvige) at home.

Rossella Giancola – Payroll Specialist in Milan

Rossella Giancola – Payroll Specialist in Milan


Payroll Specialist
Milan, Italy
Joined: 2011

Ciao from Milan, Italy! Rossella dishes on the global aspects of her role and talks about her first visit to the Groupon office, where she was visiting as a head hunter to help staff our teams. She instantly fell in love and joined us two weeks later. (Aww!)

Tell us about your job! What do you do?

I work in the Payroll department and my main goal is to make accurate and timely payments, but not just that. I also support employees to understand their payroll, reset Cloudpay passwords, and provide tax support.

So tell us about your Groupon journey!

My Groupon adventure started 7 years ago. I was and am a Groupon customer and I believe a lot in our business. I started on the HR team and as a recruiter, I helped build the Italian team. For a couple of years, I led the development of the Merchant Services Team in Italy and then helped roll out its centralization in Poland. This was one of the most incredible professional experiences I’ve had. I managed a team of 18 people who up until a few days before were my colleagues. I had to earn their trust and learn their work, then suggest the best way to do it.

Eventually, we had a restructuring and I was tasked with rebuilding everything in another country. It was not easy, but I learned a lot from that experience and met equally fantastic people. I was involved in the selection, training, and management of the new Marchant Service team; I am very satisfied with the work I did and with my personal and professional growth. For the first time ever, I felt part of an international company and global project. I discovered that Polish vodka is really good, that the food is fantastic, the people are friendly and hospitable, it’s Christmas all year…but it’s really very cold.

I finished the project In Poland, thanks to the complicity of the Head of Human Resources, Ruth Di Nunzio, and Vanessa Virgilio, the “old” colleague of the Payroll team based in Milan. I was lucky enough to meet Ricardo Rehkopf and the Payroll team. I was instantly welcomed and supported in an excellent way by the whole team.

What’s your favorite Groupon memory?

The last competition we ran as a team: The Color Run. It was not a race but a battle of colors!

Tell us something about you that’d surprise us.

I’ve been on the Payroll Team for just one year and I have already worked on Italian, Spanish, and Arabic payrolls and I’m learning German, Dutch, and Swiss. I’m very lucky to be working with many colleagues from different countries. What other company could have given me all these opportunities!?

What do your parents think you do?

My parents have never understood my job and they probably have no idea what any Groupon employees do!

Obviously, you love Groupon, but you probably have a life outside of work. What do you do in your spare time?

I like spending my free time with my family and friends. I love reading romance novels, taking long walks in the mountains, skiing, and swimming.

What did you do before joining Groupon?

Before Groupon I was a Head Hunter and worked for a company that was responsible for research and selection for companies. Groupon’s Milan office had 50 employees and the company was planning to grow 200% in the same year. The company I was working for had organized a meeting with the human resources director to close a contract of collaboration and support in the search for new Groupon employees. I attended the meeting and it was love at first sight. After two weeks I was hired at Groupon!

If you could do another job for a day, what would it be and why?

The most classic of answers, I would like to be an astronaut. I am a very rational person and would like to know what it means to be with your head in the clouds.

Who or what inspires you?

I always try to learn from the people who are most successful in the workplace, my boss and my colleagues are people who inspire me. In my personal life, my family and the values they’ve taught me: honesty and charity above all.

What’s your favorite local business?

Finger’s Japanese Restaurant