Celia Arroyo Gonzalez – Head of Revenue Management in Madrid

Celia Arroyo Gonzalez – Head of Revenue Management in Madrid

CELIA ARROYO GONZALEZ

Head of Revenue Management
Madrid, Spain
Joined: 2011

Celia joined Groupon ES and felt like she was in a movie depicting American office life. She must have liked the Hollywood vibe, because she’s still here almost 8 years later!

What’s your favorite Groupon memory?

It’s been a long time here and at the end you get used to peoples’ goodbyes. But one thing everybody repeats is that it’s really hard to find people like the ones who work here. The ambiance is so nice whether you lose at darts or if you are the best player on ping-pong! The people make the company great.

Tell us about your job! What do you do? What do you love about it? 

Since Groupon is always evolving and going forward, we have to constantly create new deal content so our users don’t get bored of us! We try to be fresh in our newsletters, offers, and all the communications we send out. As revenue managers we kind of play the fair price game, which is the part I like the most. It’s still exciting to scroll on the page and see the results of our creations. We learn a lot about our users’ behavior with them. I have to support my team…sales reps who need ideas and alignment with the rest of the teams (most of them here, others abroad) so it’s all about talking, emails, and conference calls.

What’s been the most challenging thing you’ve worked on?

Six months ago I started with this new role as head of the department. I have to be the boss of my colleagues!

What inspires you?

I still have in mind a lot of tips that my first boss here gave me. But I try to keep or steal the good things from everybody I see 😉

What was your first impression of Groupon as an employer?

I started working in Groupon ES before the first anniversary of the company, so I can say it was way different compared to now! When I came in and saw the ambiance of the office I thought I could fit in there. There were so many energetic people all diaphanous; it was like an American office of the movies!

How does your work impact Groupon’s mission of building the daily habit in local commerce? 

I’m in charge of sending newsletters, so my work has a big impact on building the daily habit! As Revenue Managers, we work for the Push Marketing teams, so it’s not only about the classic email newsletter, but we go directly to consumers.

Describe the proudest moment you’ve had at Groupon.

I won the Estrella del Mes Groupon Green award, and when I received it, our COO, CEO, and the Chiefs for EMEA were in Madrid so I felt like I had a lot of visibility!

Work with me!

What do your parents think you do?

They think I just post ads on Groupon’s site with a magic wand. But still, they believe I’m the best at it!

Where were you before you joined Groupon? How did you get here?

I was working for Deloitte. I joined Groupon thanks to a German contact that I had who was working in Berlin. He told me about all of the departments we were hiring for and I loved the way he spoke about it.

You probably have a life outside Groupon; what are you up to when you’re not at work? 

I’m a Pilates fanatic and I’ve recently discovered Fitboxing (thanks to a Groupon) so most of my evenings I’m doing some sports, whenever there is not a Groupon event and I have to join my colleagues to grab some drinks!

If you could do another job for just one day, what would it be and why?

I would like to be a craftswoman…maybe a carpenter, just to create something beautiful with my own two hands.   <3

What’s your favorite local business?

As I said before I’m on a fitboxing spree thanks to Groupon, so Brooklyn Fitboxing is my favourite.

Your role probably exists at other companies aside from Groupon…so what makes your role at Groupon unique?

The good thing about Groupon is that you can absorb knowledge of so many departments, even move to different ones. So you learn from your role and others!

Can you write a Groupon haiku?

A four member team —

Playing fair price game as trade —

It is Groupon’s key

Tell us something that might surprise us about you.

I wanted to study a Degree in Translation and Interpretation, but I finally made Law and Political Sciences and I’m working on Marketing online! The good thing about the mix is that I can speak Spanish, try to speak English and French and I can have small conversations in German or Portuguese!

Rober Taracido Ruiz – Head of UK & IE Local Sales in London

Rober Taracido Ruiz – Head of UK & IE Local Sales in London

ROBERTO TARACIDO RUIZ

Head of Local Sales UK and IE
London,UK
Joined: 2013

Some days Rober is Magneto, other days he’s Professor X. But every day, he’s inspiring Groupon London’s top Local Sales reps with his infectious energy and passion.

Tell us about your job! What do you do? What do you love about it? What does a typical day look like?

I work on the Local Sales team. We are responsible for bringing high-quality, hyper-local experiences to our customers. In plain English, we talk to High Street, understand what their goals are, tailor a deal that meets those needs, and—in the end—launch a campaign that would be loved by our customers. Easy peasy. What do I love about what I do? I focus on SMEs (small- and medium-sized enterprises), acknowledge peoples’ day-to-day realities, and I get to work with super talented people. My job keeps me grounded and honest.

Sales is a pretty important part of just about every business. What would you say to someone who was looking to start with Groupon?  

Sales at Groupon is a race towards professionalism. Many people join Sales as an “until I find something” or “because I couldn’t find anything.” Groupon will train anyone who is willing to learn and expose them to the beautiful—and sometimes challenging—realities of becoming a professional salesperson. Training is intense, experiences are pretty transparent, and the team is amazing. We strive to build a high performance, transparent, and rewarding culture. That’s the journey. We are not there yet but we are gunning for it. It will be tough…because it is supposed to be tough. 🙂

What’s been the most challenging thing you’ve worked on?

As always, change management. Especially when it affects so many people. You read many things about fast-paced companies but, when you actually work for one, it is an amazing experience. It also makes you eat plenty of humble pie because you will make (I at least made) a lot of mistakes. Pivoting, moving and adapting its the challenge that I like the most about working at Groupon.

What’s your favorite Groupon memory?

As weird as it sounds, my favorite memory is when a Sales rep chased me down at 11 p.m. on Hangouts so I could approve a deal that needed to go live ASAP. Even if this may seem annoying, it’s a testament to how easily we can get things done and how proactive and how focused we are. We should not lose that.

What was your first impression of Groupon as an employer?

The NOISE! It was amazing the first day I sat on the Madrid office I was genuinely shocked. At the time, the relaxed and casual environment mixed with a hardcore sales approach was genuinely new to me and drove me to the next phase in my career. I learned plenty of things during my first years at Groupon.

Madrid? How did you get from Madrid to London?

I moved to London 2.5 years ago in February of 2016. It was a challenging month to arrive in the Big Smoke from sunny Spain. Before moving to London, I was running Operations, which I loved. I had an amazing team that I still sorely miss but after three years I was eager to take on a new challenge. My wife was in a similar situation and we always loved London, being that both of us are anglophiles. I mean, London is the capital of the world!

Eventually, an opportunity came up for a job as VP of Sales running the Inside Sales team in London. I did a few interviews and, in typical Groupon fashion, we were packing up to move six weeks later. Sue, our Chihuahua, waved a “hope to see you soon” goodbye to our beloved Madrid and here we are! We couldn’t be happier to be living in London, being part of an amazing and thriving society surrounded by truly great people experiencing life abroad.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

Ensuring that Groupon markets deals for our customers in a crispy, clear, transparent, and enticing way.

What inspires you?

The chase…the next thing for us. That is what inspires me.

Describe the proudest moment you’ve had at Groupon.

Every time my teammates get recognized at an All Hands presentation or an internal candidate gets a promotion.

Let's build local together.

 

We see you’re a member of Women@Groupon. Why did you join?

I joined Women@Groupon as a mentor because I enjoy the learning of a mentor/mentee relationship and because I think we need to do more to empower women in the business world and at Groupon. We have good role models but we can always have more diversity.

What do your parents think you do?

They think I sell stuff, which happens to be true. The fact that I sell  stuff that is not embarrassing to them is a plus, they think.

You probably have a life outside Groupon; what keeps you fulfilled outside work?

I’m very pedestrian. I read a lot of Sci-Fi, fantasy, and history, watch some telly (less and less, I don’t even have cable anymore) and spend time with my wife and dog. I like to travel as much as I can and get to know different people. These are the things that make me tick.

If you could do another job for just one day, what would it be and why?

Sometimes I wish I was Magneto, other times I wish I was Professor X. By definition, I do what I want and I don’t crave anything that is not mine.    🙂

What’s your favorite local business?

A real Neapolitan pizza place 5 mins away from home. I am a proud Spaniard and I love our food, but I find it to be self-evident that God created Italy to remind us mortals that paradise exists and it definitely smells like Pomodoro.

Silvia Vazquez Perez – Senior Recruiter in Madrid

Silvia Vazquez Perez – Senior Recruiter in Madrid

SILVIA VAZQUEZ PEREZ

Senior Recruiter
Madrid, Spain
Joined: 2017

What’s your favorite conference room?

Honesty is the best policy when it comes to interviewing for a job with Groupon Spain, according to Senior Recruiter Silvia.

What are some best practices for candidates to keep in mind while they’re applying or interviewing here?

I think the most important thing is to be honest. I really love when someone is successful at Groupon. The best way to find where you really belong is to let us see who you really are.

What inspires you?

This is a great question! I think anyone who betters themselves is someone to look up to. I am really inspired by women who have had success in their lives even when the time wasn’t the best for it.

What was your first impression of Groupon?

I thought it was a cool company. For me, it’s very important the work atmosphere and the culture of a company and I can say Groupon fits perfect with my values.

The first thing I noticed was friends, not only colleagues, but people who helped each other.

What’s your favorite local business?

There’s a bar downtown called La Tita Rivera, it has “Estrella Galicia 1906” beer (my favourite one) and the food is awesome, too. Additionally, it has a terrace on the inside and it’s really lovely, with a lot of little lights, some trees, etc.Great place!

What 2-3 questions do you get asked over and over by candidates?

What’s it like to work at Groupon? And once I tell them about working here, they always ask me, is this real? And of course, how does it work?

How does your work impact Groupon’s mission of building the daily habit in local commerce?

I think our work is key for any company. In Groupon, the Talent Acquisition department is very important; we work all together as a team even though we are geographically separated. If we weren’t great at what we do, we wouldn’t have such an amazing team in every country (of course the Spanish one is the best! 😛 ) And when you have an amazing team you can do impossible things and help build the daily habit in local commerce.

There are a lot of amazing Groupon stories. What’s your biggest accomplishment?

I would say being able to go to so many job fairs so far. We managed to be in Madrid (three times), in Valencia, in Barcelona, and in Granada. I feel like a rock group on tour!

Anything a candidate should know about how to work with you or what to expect from the recruiting process?

I love when they feel comfortable in interviews. I really want to get to know them to see if they fit with Groupon, so I always try them to feel at home. So they can expect a big smile and a good conversation. They should also as as many questions as I ask them! My idea of an interview is that the first day at work anything would be a surprise.

Tell us about your team! How do you work together as recruiters? What’s unique about you as a team?

My team is incredible. I have never worked with such talented people. We are all separated in different countries and some of us have never met each other but we are really close. We know we can count on each other and we are always happy to help our colleagues. Mostly we recruit for the same positions and we find the same difficulties so who better than us to resolve them. I can guarantee you will enjoy an interview with any of us!

What’s something that candidates are surprised to learn about your hiring team? Or Groupon in general?

I think Groupon’s culture is unique. The part candidates like the most is they can work on several categories (Food and Drink, Health and Beauty, Leisure, Services) and they don’t have to be specialized in only one vertical. This allows them to learn a lot of things. And, for sure, our play zone with the ping-pong, darts, PlayStation, etc.

Want to work with me?

 

Why should a candidate join Groupon Sales? What will they get out of it? What will Groupon provide them?

They have the chance of helping local businesses become with e-commerce and market on the internet without any risk. I think the best thing about Groupon is that you can adapt the sale to the partner’s need, which is great…we work with big companies like Marco Aldany or Cinesa and with new local business, who else can do that?

What’s your favorite Groupon memory?

It’s too hard to pick only one memory, I have a full list of great moments here at Groupon. Every day has a detail to remember but if I had to choose only one, probably would be our Volunteer-a-thon last year. We spent the day in the city with children who had oncological diseases. It was super exciting to be with them and see them laughing. Awesome!

What’s the most random thing you’ve witnessed at the office?

The most random thing was the first time I saw someone taking a nap in the office! Then you get used to seeing it 🙂 I think it’s great having the possibility of playing Fifa, taking a nap, beating someone at Ping-Pong or just talking during lunch time.

What’s the #1 thing you wish all candidates did?

I would love them to be relaxed from the beginning and show their passion, especially if their passion is Groupon!

If you could do another job for just one day, what would it be and why?

I used to love being an actress. I did theatre for a few years because I loved the opportunity to be any person I want in any moment. I always say to myself I will do it again!

Tell us something that might surprise us about you.

I love crafts! I paint jackets, I do cross stitch and I take advantage of improving anything I can to make them unique!

Alexandra – Sales Manager in Madrid

Alexandra – Sales Manager in Madrid

ALEXANDRA

Sales Manager
Madrid, Spain
Joined: 2012

Preferred pronoun: She/Her

If our math is right, Alexandra has traveled roughly 187,200 km to and from work during her ~6 years with Groupon. That’s commitment.

What’s your favorite Groupon memory?

One of the most impressive things about Groupon is that every day is a unique experience. I have accumulated hundreds of great memories in these awesome six years and I really could not highlight one but I can say that every single day provides me with a great moment.

Tell us about your job! What do you do? What do you love about it? What does a typical day look like?

I manage the inbound sales team that is responsible for answering information requests from companies that want to start working with Groupon. At the same time, I am in charge of a talent management program for people that join the company once they’ve finished their masters or degrees. I teach and help them develop and grow within the company. I am also responsible for the operative part of the merchant development department with everything related to campaign stops. I love discovering new talent and help new sales reps to develop and grow. All of this work requires strong organization and a focus on results. No day can ever be boring, that’s for sure.

What’s been the most challenging thing you’ve worked on?

I started as Customer Service agent in 2012. The constantly changing work environment and getting to continue contributing to the company have been and continue to be my biggest challenges.

Who or what inspires you?

Groupon people. Everyone who works here to achieve the best results as possible inspires me.

What’s your favorite conference room name?

How does your work impact Groupon’s mission of building the daily habit in local commerce?

I work to improve both the experience of customers looking for new, diverse, and better offers, as well as companies looking for effective ways to confidently carry out their marketing campaigns with the support of a professional sales team. I also obviously work every day to make Groupon a better place to work for my team and trainees.

Describe the proudest moment you’ve had at Groupon.

The first time someone from my team thanked me for everything I had done to contribute to their growth by always being there.

What do your children think you do?

My child is two years old so she has no idea what I do, but she says, “Mummy works hard, truly hard.” 🙂 Love her!

You probably have a life outside Groupon; what are you up to when you’re not at work? What are your hobbies?

I enjoy spending time with my daughter, my family, and I also am passionate about photography.

Want to work with me?

If you could do another job for just one day, what would it be?

I would want to be a photographer, no matter where or what.

Your role probably exists at other companies aside from Groupon…so what makes your role at Groupon unique?

It is a continuous search for excellence, learning, and the ability to overcome problems and learn, learn, grow, and grow…

Tell us something that might surprise us about you.

I travel 60 kilometers every day to get to work at Groupon, and another 60 km to get back home. Six years later I still think it’s worth it.

]

Zaida Soler – Italy & Spain Regional Sales Director for Travel in Madrid

Zaida Soler – Italy & Spain Regional Sales Director for Travel in Madrid

ZAIDA SOLER

Italy & Spain Regional Sales Director
Madrid, Spain
Joined: 2017

We have to give credit where its due: Zaida’s mum exhausted a list of job leads in order to get her to move back to Madrid from Chile. One fateful day, the stars finally aligned and Groupon found its new Spain & Italy Regional Sales Director for Travel! (Thanks, Zaida’s mum!)

Tell us about your job! What do you do?

I am the Travel Sales Director for new businesses and I manage two sales teams: one in Madrid and the other in Milan. (I have a lot of Zoom meetings!) What I love most about my job it is that I am able to help my team to improve every day and they do the same for me. Every day there is something new to learn as a traveler, a professional, and as a person.

What has been the most challenging thing you’ve worked on here?

This is not the first time that I’ve managed cross-border teams, but my role at Groupon has definitely been the most challenging one. My boss, the operations team, and my sales reps all live in other countries. I have a Ph.D. in Zoom meetings 🙂

So how did you get to Groupon? Where were you before joining?

Although I am from Spain, I spent six years abroad: Poland (1 year), USA (1 year), and Chile (4 years) working as a Sales Director for an HR Consultancy Firm. It was so funny because—during these six years—my mum used to send me all types of job offers as a nurse, astronaut, lion tamer, plumber, etc…all based in Madrid, but none of them matched my background. Until that one day, when she sent me one that was made just for me: Italy & Spain Regional Sales Director for Travel. I had some interviews and voila!

Tell us something about you that might surprise us.

I have a blog on LinkedIn’s Pulse, where I talk about market trends and how millennials are changing the companies and teams that we work for. I have over 10.8K followers!

What inspires you?

Groupon is a young company that has grown a lot in a short period of time. Being part of this growth and helping local business is very inspirational. Groupon gives you the opportunity to run your own part of the business combined with the possibility to innovate and learn from mistakes in order to succeed.

What’s your favorite Groupon memory?

My favorite memory at Groupon was my first day. I remember getting into the Madrid office feeling so happy and excited. I was at the company that I had wanted to work at for so long; I felt really happy to be there and ready to rock! That same day, my boss wanted to take a picture of me signing my contract. It was so fun! It was nice to have a picture of that moment which was so important to me.

What was your first impression of Groupon as a workplace?

It’s very people-focused. Groupon Spain is not the same as Groupon Italy or any other countries. It has a unique common culture and collaborative workplace that allows its people to grow as professionals.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

Travel deals help local hoteliers to have a better position in the market. We can offer competitive packages including lodging, dinner, a welcome gift, late check-out, spa visits, etc. which can make a big difference when customers compare our site with others. This also helps the merchant to have an additional flow of guests who are inspired by Groupon Travel.

What’s a memory you’re particularly proud of during your time here?

My proudest moment that I felt at Groupon was when one of my Sales Reps told me that for the first time in so many years they were happy on Mondays because they had to be back in the office for work! It was an amazing feeling.

Carolina Gómez – Sales Graduate Program in Madrid

Carolina Gómez – Sales Graduate Program in Madrid

CAROLINA GOMEZ

Groupon Madrid Graduate Program
Madrid, Spain
Joined: 2017

What’s your favorite conference room?

Flamenco dancing requires technical precision, lightning-fast movement, and emotional intensity, which Carolina—a lifelong flamenco dancer—has now applied to her Sales role at Groupon.

What’s your favorite memory here so far?

My favorite Groupon memory was the Christmas party. I got to meet many people out of the office and it was really cool. I especially enjoyed my first weeks here, hanging out with other graduates and getting to know each other after work. The office here is by the Retiro park, so when the weather was nice we used to have picnics for lunch. It was awesome.

Tell us about what you do in the Graduate Program in Madrid!

I started working in the Inbound Department with the Graduate Program, where I received training and the basis of what Groupon means. One thing I liked a lot is that in just two months my managers knew me very well and had an idea of where I could fit in the company. I like the fact that they look for talented people, no matter what your background is or how much experience you have. I started with three other people with totally different profiles. It’s great to meet and learn from such a wide variety of experiences and see what is positive about each one for a sales position.

What keeps you busy outside of work?

I love hanging out with my friends and little trips or excursions during weekends to disconnect. My passion is dancing, I’ve been doing it for my whole life!

If you could do any other job for a day, what would it be?

would be a professional dancer for sure. But let’s make sure that on that specific day I can perform somewhere!

What’s your favorite local business?

My favorite local business is a little bar/restaurant called Pez Tortilla. I can find in one place my 3 favourite things: croquetas, tortilla de patata, and beers from around the world. It is always packed but if you are in town, you should definitely check it out!

Tell us something about you that might surprise us. 

I’ve been dancing flamenco since I was 6 years old and I have my degree. Still today, I practice after the office and dance professionally when I get the chance.

Who or what inspires you?

My parents inspire me because of how much I admire their way of raising kids. But in general, people who are motivated in what they do inspire me. When you put your heart on something, you spread smiles and that is awesome. Some of my coworkers are like that and it means a lot to me.

There are a lot of great stories at Groupon—what’s your proudest accomplishment so far?

Well, after the training week in Groupon we took our positions for the very first time and we were pretty nervous. I had never sold before and that week I closed four agreements! I am proud of myself not because of the partners that signed, but because of the way I confronted a situation that was so new to me. I feel it says a lot about you how you act when you can get out of your comfort zone.

What do your parents think you do?

My mum thinks that what I do is very complicated. She repeats all the time that out of nothing we find contacts and businesses and she says,  “I couldn’t do it.” My dad says that I am very energetic person so I fit here. He knows the field and really believes that Groupon is the best “school” on the job.

So what brought you to Groupon?

Before Groupon, I was doing an internship while finishing my degree. I was in a strategic marketing department in Telefónica. There I realized that the sales department executing those plans/guidelines was crucial. This is why I started to look for sales positions in big companies. I found Groupon Graduate Program on Linkedin the same afternoon and it was literally a sign. I applied and the next day I got a call for the interview. Groupon is unique because here in local business we learn about every industry: restaurants, leisure, courses, beauty, and health. It is not common to become an expert in that many things at once. That is what sets Groupon apart from other companies.

Estefanía Lacarte – Head of Communications for Southern Europe in Madrid

Estefanía Lacarte – Head of Communications for Southern Europe in Madrid

ESTEFANIA LACARTE

Head of Communications, Southern Europe
Madrid, Spain
Joined: 2012

Former professional swimmer and national finalist Estefania is now Groupon’s Communications guru for Southern Europe, handling all of the PR and comms for multiple countries swimmingly.

What’s your favorite Groupon memory?

When we gave Groupon founder Andrew Mason a bullfighter’s cloak during his first time in Spain! It was sharing our traditions in a fun and weird way. We Spaniards are always looking ways to project how modern, creative, and funny we are as a country and gifting this was a perfect way to show that. Anyway, it was funny seeing his face like, “What is this?”  

Tell us about your job! What do you do? What do you love about it?

After almost 6 years at Groupon, I am a truly Grouponer!  🙂 So many things have changed in Groupon Spain since the beginning when I joined and being part of all that has been an incredible challenge and opportunity! My job now is managing PR & Communications for Southern Europe…the good stuff!!

What’s been the most challenging thing you’ve worked on?

Creating the quirky deals. This was something the Head of Editorial at that time and myself started as a joke, trying to make the life of our users less boring! It started in 2012 and then we exported it and became an international initiative that made our activations and reactivations increase with zero cost! All PR, all Spain. I am very, very proud of it. We even named it in an offsite in 2013!

Who or what inspires you?

The people at Groupon. The energy, the initiative, the willingness to do things and improve every day. They—we—make the difference.

What was your first impression of Groupon as an employer?

The first time I set foot in Madrid’s office (early 2012) the energy, the noise, the “fast walking” of the employees in that moment shocked me. I thought, “I want to be here. Now!”

How does your work impact Groupon’s mission of building the daily habit in local commerce?

PR is the best tool to build strong credibility across our community. Media is still an incredible platform for our brand, and if a journalist does it for free..it’s amazing!

What’s your favorite conference room?

What’s your favorite local business?

A place called Ronda14. It is a very well-known restaurant in Madrid. I hope we can feature them on Groupon soon!

Tell us something about you that might surprise us. 

I swam professionally until I was 16. I even got the chance to get into a National final!

Have you won any awards here?

I was a runner-up in the local Green Awards and a runner in the EMEA ones. I read the nomination that my boss wrote me…it moved me!

What do your parents think you do?

My mom thinks that doing PR means spending all day in events with journalists and fancy food…which is not true! But I love her very much for thinking that. I seem very glamorous to her!

Where were you before joining Groupon?

I worked in PR agencies such as the US-based Burson-Marsteller and another more local one called Globally. I was lucky enough to manage accounts like Loewe perfumes, Samsonite, and Disney. It was the best PR school I could get.

You obviously have a life outside of Groupon; what are your hobbies outside of work?

My family! My husband and my 2-year-old kid take up all of my free time. Them…and Netflix!

If you could do any other job for a day, what would it be and why?

I would be a journalist again. Sometimes I miss the rush of that job, but only sometimes. Groupon has its own rush!

Nelly Chávez – Merchant Payments Team Lead in Madrid

Nelly Chávez – Merchant Payments Team Lead in Madrid

NELLY CHAVEZ

Merchant Payments Team Lead
Madrid, Spain
Joined: 2011

Many of our international offices are incredibly close-knit, including Madrid. Today, Nelly shares her Groupon experience and covers six years of working in Finance alongside co-workers who have basically become family.

What’s your favorite Groupon memory?

Our Christmas party in 2015. We threw a big party and all of the teams from Spain and Portugal came to the Madrid office. We took a big family picture.

Tell us about your job! What do you do? What do you love about it?

I work on the Merchant Payments Team in Madrid. We make sure all merchants from EMEA and APAC get their payments on time. I really enjoy working with people from other departments all around the world, but what I love the most is my team. We are a little family: two members of our team were even born the same day and year. We always say Kristel and Robert are siblings.

Who inspires you?

My mother. She is the strongest person I have ever met. She never gives up.

What was your first impression of Groupon as an employer?

It was a very young, crazy, and stressful company.

What’s unique about Groupon Spain?

I think it’s incredible how despite all hours we spend working, we want to continue seeing each other outside of Groupon. We have formal celebrations (Christmas, anniversary and summer parties), but we also have “unofficial” celebrations: birthdays, concerts, trips, and of course our typical cañas every Friday. For instance, we have five co-workers with birthdays in January (including me) and we are going to have a big party. It became a tradition four years ago and this year will be pretty big.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

We work with big merchants but most of our merchants are small businesses. For them, it’s pretty important for us to relay that no matter what, they will receive payment every week for their services, and that’s our main priority. There have been days that we had to work during the night to make sure merchants receive their payments on time.

There are a lot of amazing Groupon stories. What’s your biggest accomplishment? 

In 2014, while I was working in Merchant Research, we did a massive update of the databases for Spain and Portugal. We hired additional people to help us accomplish the project. I was in charge of weekly planning and progress tracking and we reviewed more than 25.000 accounts. As the project was a success, it was extended two more months and we bought a database to look for new leads and accounts.

You probably have a life outside Groupon; what are you up to when you’re not at work? 

I’m a TV series addict. There have been times where I was watching more than 9 series at once. My favorite shows are The X Files, The Walking Dead, and Mozart in the Jungle (I love Gael García Bernal!!) I also watch Supernatural, Sons of Anarchy, The Big Bang Theory, Once Upon a Time, Grey’s Anatomy, and Criminal Minds. I’m trying not to add more series because I can binge watch a lot of shows.

I also love to work on DIY projects or “bricolaje” in Spanish. I haven’t had much time lately, but the project I feel proud of is when I updated my mother’s dining set. It was made of good wood and the chairs were very comfortable but they needed a change. We had just bought some new paintings to decorate the dining room so we decided to change the color of the table and chairs. At first, I thought it was going to be easy but I had to Google hundreds of pages searching the right way to do it. I also wanted to change the chair cushions. It took me more time than expected but I love the result and as a bonus, I got my own stapler gun!

What’s your favorite local business?

CANOE. It’s a bingo restaurant. I went there with some Groupon friends and we won 800 euros. It was a great night!

There are so many companies to work at in the world. So why Groupon? What keeps you here?

Why do I stay in Groupon? It’s an easy question…the people. During my 6 years here, I have met good professionals who are also great people. Some of them are my friends and some have even become family.

Tell us something that might surprise us about you.

Three years ago, some Groupon friends and I decided to go to the “Preuvas.” It is Madrid’s star location for the New Year’s Eve celebration is Puerta del Sol, the city’s most important square. On the night of December 30th, thousands of people get together at Puerta del Sol to perform the exact same ritual that will take place on the following night, but instead of eating 12 grapes we try different things. We usually eat chocolate snacks. After that, we go to party and dance until the sun rises or the club lights turn on. It has become our little tradition at the end of the year and I love it.

Ernesto Martin – Senior Finance Manager

Ernesto Martin – Senior Finance Manager

ERNESTO MARTIN

Senior Finance Manager
Chicago, IL
Joined: 2013

Ernesto’s mom may believe he’s actively trying to work as far away from Spain as possible, but if we had the opportunity to work in 4 countries and try our hand at acting, we too would pack our bags and go wherever Groupon sent us.

What’s your favorite Groupon memory?

Lots of options after 4 years in many countries! In Madrid’s office, we always produced our own content for Halloween, Christmas, and other events, and I had the honor to try acting a bit in 2014.

Tell us about your day-to-day work.

I manage the Finance side of Sales for North America. We work with different departments to make sure that our Sales team can have the tools to improve their efficiency. We help model new initiatives and tests. Finally, my team is in charge to set up compensation schemes and get Sales team paid in a timely, accurate, compliant manner.

Give us some background on your where you started and how you got to where you are now!

I joined as Finance Manager for Spain and Portugal as a member of the Southern Europe Finance team. As we grew the business and started to generate standard processes, I was offered a chance to join the European team in London that created a central finance function for the International Business. My job was to manage all processes related to Sales. I was the Business Finance partner for Sales, Sales Ops, Sales Compensation, and Merchant Payments. Groupon asked me to leverage that knowledge acquired in the international markets and move to Chicago to continue my work in Sales Finance, and here I am now! Groupon is a global business that allows us to grow and get out of our comfort zones.

What’s challenging about your work?

Sales Finance in international is quite challenging, as you need to coordinate different countries, languages, opinions, and timezones.

Want to work with me?

Who inspires you?

Anybody who is able to challenge the status quo and motivate the rest of us to improve things.

What was your first impression of Groupon as an employer?

From the very first day, I believed that Groupon had a rich culture with regards to ownership and inclusion. All opinions are respected and it is really easy to share your ideas and to see the impact of what you do. I also had the feeling that things were a bit messy in the beginning and now I feel really impressed about how much we have improved over time.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

We try to maximize the potential of the sales team, making sure that we can get as many relevant deals as possible available for our users.

OK, so your role probably (definitely) exists at other companies, so why Groupon? What keeps you excited to come to work every day?

Groupon sales process is very complex. You need to be able to show to merchants how Groupon can help their business, but that is just half of it, as you also need to set a successful deal structure. The fact that our sales reps are not selling a closed product means that they all need to be experts in every single category they cover. We have an army of extremely talented salespeople and a constant need to update our assumptions. Nowhere else you can get the adrenaline of knowing you can always beat yourself.

What’s your favorite local business?

Any business on Groupon+

What’s your biggest accomplishment while at Groupon?

We created a centralized process for deal approval and special redemptions for international. We had to coordinate Risk, Finance, Merchant Payments, Accounting, Sales and Global operations for all countries and all lines of business. The process was relevant and gave me a lot of exposure to all levels of management, as I was the owner of the project and had the chance to make a positive impact in management efficiency and forecasting accuracy across the region. I learned a lot about coordinating teams in different time zones and process compliance. Also, some commercial skills as we were constantly exposed to ongoing negotiations with our merchants.

What do your parents think you do?

My mother believes I intentionally pick any job opportunity that gets me further away from Spain.

Where can we find you outside of work?

I love traveling and tennis. I am also in love with Chicago’s steakhouses, and that is ruining my budget for traveling and my body for tennis.  🙂

If you could do any other job for a day, what would it be and why?

Sales, the most important department in almost every company!

Why do you participate in Groupon for Latinos?

I just joined Groupon for Latinos, and so far, after a couple of activities, I think it is a great way to interact with other colleagues and also see the impact that your employer has in the community.

Tell us something about you that might surprise us.

I like music festivals and techno music. This summer I went to Burning Man and I will try to repeat next year.