GABI STAFFORD

Senior Director International Marketing Ops
Dublin
Joined: 2014

Our Director of International Marketing Ops shares her love of Groupon’s open, diverse culture and how working here has lifted her game.

_____________________________

Tell us about your Groupon story so far.

I have been at Groupon for three and a half years and I’m on my 4th job and my 5th boss! One thing you can say about Groupon is that it is never, ever boring. I love the fast-paced, results-based environment. I have learned more than I could ever have imagined at my time here and working at Groupon has truly lifted my game. When I started in 2014 I was Head of International Email and now three and half years later I am Senior Director of International Marketing Operations, a role with responsibility for all online international marketing channels. It’s been an exciting and wild ride.

 

What’s the secret to succeeding at Groupon? What type of person tends to excel here?

Success at Groupon is based on results: you need to be passionate, results-focused and data-driven to excel here. Creativity and an entrepreneurial bent are also definitely beneficial. You should like being constantly challenged and thrive on problem solving. All of that being said, respect, integrity and inclusion are core Groupon values so you should also enjoy working with lots of truly individual and awesome people.

 

What is Groupon like as a workplace for women? Does it feel like a diverse, inclusive space?

My personal experience of Groupon is definitely that it is diverse and inclusive. As a mother, the flexibility and family first focus that Groupon offers is something that I haven’t experienced in other companies. My daughters are particularly fond of the soft drinks and chocolate on tap when they come in to play table tennis or foosball. We are very lucky, particularly in International to have a significant number of female leaders. Our International President, CMO and HR Leader are all women. At Groupon the sky is literally the limit!

 

“There is real power in coming together as a group not only to support one another but also to harness our skills and talent to positively impact the representation of women in STEM, particularly in Ireland.”

How significant is it that we are launching Women@Groupon?

Women@Groupon is very close to my heart. I work with a lot of incredibly talented, passionate women and Women@Groupon is one way to celebrate and nurture that talent here in Dublin while also having a few laughs: another important part of life here! There is real power in coming together as a group not only to support one another but also to harness our skills and talent to positively impact the representation of women in STEM, particularly in Ireland. Dublin Women@Groupon is all about having an eye on the future.

 

What does your mother think you do?

I think she pictures me on the starship Enterprise constantly talking on my state of the art video phone. She loves the fact that I work globally for a well-recognised brand, even if she’s a bit vague on the details!