PR & Communications Manager
Gjør noe hver dag som skremmer deg – Karolina’s motto (in Norwegian, which she speaks!)
What are you excited to see from Women@Groupon in 2018?
I’d love to see some insights on successful leadership communication from different gender perspectives.
Who is the most inspiring woman at Groupon?
For sure Estefania Lacarte responsible for SER Comms! She is full of energy and passion with great know-how and positive energy. I love to work with her!
Name a woman you look up to and why.
Mary Barra, CEO of General Motors. She helped lead the company out of the public relations crisis and established herself as the respected head of the global automaker. Two years later, she has been rewarded with another promotion: the combined role of Chairman and CEO. I follow her story and how she walks a politically delicate line between using her advantageous timing, talents, and uniqueness as a woman executive in a male-dominated industry to propel herself forward – while not pushing the gender stereotype envelope too far.
What’s your favorite Groupon memory?
My EMEA Comms Team annual meetings! Always effective, interesting with high energy where team members work together to make decisions or solve problems. I feel we inspire performance among ourselves by connecting the dots of our efforts. There I feel our PR is fueled by positive energy only!
What’s the best career advice you’ve ever received?
Keep it honest and keep it simple. One of my mentors always signed off correspondence with ‘keep it simple.’ At the time, his message struck me as a little humorous, but as I’ve grown professionally and personally, I’ve come to realize that the simpler you keep things, the easier it is to execute flawlessly.
What was your first impression of Groupon?
“OMG! Do I really not have to follow a corporate dress code anymore?!” It was such a relief.
There are a lot of amazing people at Groupon. What’s your proudest accomplishment?
If you told me 5 years ago that I would be competing in Ironman events, I’d never have believed you! Training for a triathlon is not an easy thing. For my first one, I dedicated seven months of training. Insane, because I had only owned my road bike for around a month and could barely swim a front crawl.
But during this time, I did things that scared me, like swim in the ocean. I learned a lot about myself and what determination means. I learned to be comfortable with the uncomfortable, and that’s where the magic happens. Since 2016 I have completed numerous races, and something that surprises me is the lack of women participating. I think there are still a lot of women out there who think that they can’t do it, and that’s untrue. All it takes is a little grit and determination.
What’s your favorite local business?
AirBike! I’m a big road cycling lover and won’t pass by the local bike-shop without dropping in. Especially as these independently – owned bike shops really have their finger on the pulse of what’s going on. It’s also easier to get some really good advice about purchasing upgrades and keeping my bike going. Moreover, my local bike shop staff not only know my name, they also know how I take my coffee 🙂
How does your work impact Groupon’s mission of building the daily habit in local commerce?
In business, if customers are not knocking down your door, it may be because you need to build credibility first, and public relations can help. Here I am! Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness. Everything goes hand-in-hand and PR is in between.
Tell us something about you that might surprise us.
I speak Norwegian and I’m a huge coffee lover. My travel paths usually follow local cafes representing coffee’s third-wave movement which I’m a fan of.