SUE SNABB

Sales Efficiency Manager
Sydney, Australia
Joined: 2010

What’s your favorite conference room name?

What’s your favorite spot in the office?

(OK, it’s not a real “view” but still! Can’t beat a fake Bondi Beach!)

An American Groupie in Sydney: Sue’s story of taking her legacy sales knowledge from one continent to the other in order to build the sales teams in ANZ.

Tell us about what your job entails and what you love about it!

I currently run sales training in the ANZ market. I’ve had many roles in my Groupon lifetime and when I moved to Sydney in March of 2016, I started out in a project management role and eventually moved to my current training role which focuses on new hires and continuing education for current employees. I love working with people and sharing best practices and knowledge. Seeing that light bulb go off when coaching someone or getting that G-chat saying they tried something new and it worked is so fulfilling.

But can you write a Groupon haiku? 

Build communities —

New customers for merchants —

A dream comes alive

There are so many awesome Groupon stories. What are you most proud of?

My career at Groupon. I started from the bottom now I’m here. Ha! But really, I started in Sales way back in 2010 and now I get to have the autonomy to build a sales training program for the ANZ business. My knowledge of sales, account management, sales training, and travel have all helped me build the best training for the sales teams!

Sales roles exist everywhere. So why Groupon? What’s unique about it?

I truly believe in what we stand for. Helping local businesses get the new customers they need to grow and continue to tick. I like walking down the street and seeing small businesses; it’s what makes our communities diverse and fun.

Who or what inspires you?

People who are super passionate about Groupon inspire me. They get me to push and try harder when things aren’t working right. Knowing that we have a product that works that is backed up by employees who believe in it so both keep me going. Also, hearing positive feedback on how we’ve helped our merchants helps to reinforce all of the hard work we do!

What’s the most challenging thing you’ve worked on in your time here?

The most challenging thing I’ve worked on would be project managing the structural change in our Local and Travel departments. The US had gone through the transition a few years prior but actually owning the to-do list and keeping people on track was a new challenge for me. I also think building programs from scratch has been challenging as well. Digging into coaching for our sales teams, improving continuing education classes, and ultimately making a well-rounded sales program (still not complete!) has been super rewarding and tough.

What was your first impression of Groupon as an employer?

I thought they were quirky and fun. I wanted something different and got it. When I came to the Sydney office I thought the culture was awesome: open and friendly with a work hard-play hard vibe.

And how did you end up moving from Chicago to Sydney anyway?

I got the opportunity to work on the Hunter/Farmer structural change for ANZ. Having gone through it with my Getaways department and seeing it happen in Local set me up for good insight into the project. Having a ton of training experience also helped as I would also be spending time helping out the team in that capacity as well. My partner and I moved over to Australia and voila, here we are!

How does your work impact Groupon’s mission of building the daily habit in local commerce?

I get to work with all sales reps to help them close the businesses that will bring the customers to build the daily habit.

Ready to build local together?

Have you won any awards during your time here?

EVP MVP Award 2015. This award goes to a Groupon employee who has demonstrated outstanding leadership of their Employee Volunteer Program chapter. I’m also a two-time WOW Award recipient for 2016 and 2017. This award is nominated and endorsed by management and recognises an outstanding performer from the Operations side of the business.

What’s your favorite Groupon memory?

At the first Halloween Party I attended we had a huge mosh pit of people dancing and we were learning other cultures’ dances. We are very diverse at this office which makes it easy (and cool!) to learn about people’s backgrounds. It was just so much fun! I also loved Bring Your Dog to Work Day. I don’t have a dog but it reinforced why I do and don’t want one!

Tell us something about you that might surprise us.

I used to do magic in the hospital for sick kids. It was great to bring a smile to their faces during a time of such pain.

What do your parents think you do?

They think I teach all the Groupies.

What’s your favorite local business?

I have a few! For food, I love Banana Blossom (I’m obsessed and get it every time I’m in Bondi or Manly). For sport, I like Bondifit for my triathlon training and Eastside Riding Academy in Centennial Park.

What keeps you busy outside of work?

I’m currently training for a triathlon. Learning how to cycle with cleats is tough, I’m bruised everywhere! I also enjoy horseback riding, golf, and attempting to surf. I love playing games: cards, Settlers of Catan, and spikeball. I am also an old woman at heart and enjoy crocheting; I’ve made baby booties for my friends’ kids in our school colors and pair that with a nice wine bottle with a Michigan-colored wine koozie. I also love hanging with friends and traveling; I miss my family like crazy but I love exploring this side of the world.