SANDY BASSAL

Partner Development Consultant
Sydney, Australia
Joined: 2015

We’re glad we were able to get Sandy on the People Blog. Between 11 workouts a week, traveling to 40 countries, and creating all of Groupon’s deals (according to Sydney’s Egyptian community…thanks to her dad) she seems pretty hard to book!

Tell us about your job! What do you love about what you do?

Basically, I get to chat with different business owners around Australia and New Zealand about what they do and what their business specialises in on a daily basis. I explain the potential impacts of partnering with us and how we equip them to enjoy the Groupon experience from the getgo! After gathering all the details I need, I recommend a structured deal to attract the right people and build foot traffic or brand awareness for their business.

I love that I have the flexibility to build a deal structure from scratch; from the price points to recommending imagery to crafting the bullet points used in the highlights…all of these things will help achieve the goals of the campaign. The most exciting part is seeing each of my deals live on the Groupon app for all customers to purchase. Knowing I created them all by myself and that they’re selling well is a great feeling!

Who are what inspires you?

My mum Mary. She came to Australia at the age of 15 with her parents and three siblings from Egypt with very limited English, and instead of continuing her schooling she had to start working and earning a wage to help out the family. Due to circumstances at the time, she has worked since the age of 15 and never had the opportunity to finish school. But a few years ago she enrolled in a TAFE course, and last year I was so proud to see my mum graduate with a Bachelor’s in Beauty Therapy at the age of 65! All of her peers called her ‘Mumma Mary’ because she was much older than all of them. Her courage and dedication to return to school and learn to study again inspired me to never say ‘I can’t do it’ no matter how much I doubt myself.

What was your first impression of Groupon as an employer?

After hearing about all the perks, learning about the role, getting a tour, seeing the foosball table, the gong on the sales floor, and the Travel team’s Chocolate Wheel (not to mention all the young and friendly people!) made me realise I loved the vibe. It felt like it would be a cool office to work in.

How did you go from the UK to Sydney?

After working in the Groupon UK office as an Account Manager for over 19 months, I left the role to come back home to Sydney as my sister was having a baby. I began interviewing for a role in the Groupon Sydney office before I even left the UK! I realised I have never enjoyed a job in the past as much as I did when working for Groupon. But first and foremost the people made my experience one I will never forget! Groupon really knows how to recruit amazing people to create the best office vibes. They make me enjoy my job more and help me laugh at work every day. Plus I loved learning new info about all different businesses which I normally would have no idea about, like what services a car deal should include or the hundreds of different facials and their worth.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

I manage a diverse portfolio of businesses which allows me to build a variety of experiences for customers to enjoy.

What’s your proudest accomplishment while working here?

Within my first month of working at Groupon, I created a packaged deal for Glastonbury Festival accommodations for a company called ‘Snoozebox.’ Basically, the accommodations were a ten-minute walk from the festival site with a double bed, free parking, and Wi-Fi. It got some huge mentions in internal newsletters and around the office. Also, every time one of my deals would be featured in the ‘UK Deals Knowledge Newsletter’ in the UK I would send it to all of my family (all 50 of them!).

Have you won any awards here?

Nothing too serious, just “Best Dressed” at our Halloween party and the “Keepin’ It Real” award.

What do your parents think you do?

My dad tells his fellow Egyptian friends to download the Groupon app on their phone: “Yallah, come on, do it! My daughter Sandy created all the deals on The Groupon site!” So basically he tells everyone that all the deals on the Groupon site are mine. I am what keeps this company afloat according to my dad and the rest of the Egyptian community in Australia.

What were you up to before joining Groupon? How did you end up here?

I graduated with a Bachelor of Policing from UWS. I had intended to work as a Federal Police Officer specialising in Computer Crime, but my friends were travelling abroad shortly after I graduated and I didn’t want to miss out. I convinced myself that Policing was a job that I could do when I’m older and that a Sales role would help me save more money to travel.

I quickly got sucked into the Sales world and eventually moved into a manager role in Finance, followed by a Finance Underwriting role. I went to the UK on a working holiday visa and needed a stable job at somewhere fun that would encourage my travels on weekends and allow me to earn good cash to maintain a good lifestyle in London. That’s how I ended up at Groupon UK in 2015. I was super nervous when I interviewed, but the people I met with were so laid back; it made me want to work for the company even more.

You probably have a life outside of work…what are your hobbies?

Everyone that knows me knows I am (maybe too) obsessed with staying fit and training at F45. I attend 11 classes a week (twice a day Monday – Friday and once on Saturday). I also love to travel anywhere and everywhere and aim to visit a minimum of two new countries each year. I enjoyed backpacking solo through Eastern Europe in 2016 but also travelling with friends around South America and Asia. I love immersing myself in different cultures, meeting new people, and trying different food. I also love cooking and hosting.

If you could have any other job for a day, what would it be and why?

I would be a travel blogger, doing what I do best: traveling to random places and taking selfies 😛

What’s your favorite local business?

Haven Tailoring Coffee Joyously. It’s the best breaky and coffee.

Sales roles exist at other companies, so why Groupon? What keeps you excited to come to work every day?

There is always something going on at Groupon that is fun and exciting from dress-ups, to pop-up games in the breakout room, to surprise breakfast or desk treats, themed parties, and weekly Friday presentations where newbies have to sing and of course the sales incentives such as Emerald Club: a free trip around the world with the top sales reps. The office is full of great people with awesome personalities that make it hard to not want to work here.

Can you write a Groupon haiku?

Groupon offers change –

Experiences and more-

Go and buy my deals

Tell us something about you that would surprise us.

I have visited 40 countries (that’s at least the ones I can remember and have counted!)