MATT BRUMLEY

Enterprise Relationship Manager
Chicago, IL
Joined: 2012

Matt’s story of his first interview at Groupon has us feeling all of the warm fuzzies.

What’s your favorite Groupon memory?

It’s hard to choose one, but a general theme pops into mind: something or someone parading through the office. Our old head of sales riding through the sales floor on a motorized cooler, tossing beers to random people. The T-Rex scaring people coming off the elevator, then creeping around the office. A Mariachi band parading around. And on a colleague’s last day, we hired a singing telegram/clown to come and sing to him at his desk in front of 200+ people.

Tell us about your job! What do you do? What do you love about it?

I manage 150+ accounts within our national retail vertical with a focus on online learning and streaming services…notable names such as Rosetta Stone, Pandora, Apple, HULU, and Tidal. I love the relationships I’ve built with merchants over the course of the years and seeing months of hard work come to fruition. A typical day will involve working with a number of these accounts, continually gathering information, discussing their goals/needs/wants, and determining how Groupon can help them achieve these goals. Every day is a mix of calls/emails and constant analysis of account/category performance, determining how to be better tomorrow than we are today.

What’s been the most challenging thing you’ve worked on?

Conducting a very detailed RFP (request for proposal) in the online learning category. At the end of a 6-month process, we selected preferred partners within certain categories who would continue to remain and grow on the platform. This meant ending relationships with other merchants, some of which I’ve worked with for multiple years. While difficult at times, this was an incredible learning experience and one that has shown to be beneficial for both merchants and Groupon.

Who inspires you?

The people at Groupon. Over the course of my nearly 6 years here, I’ve met and worked with so many amazing people. These people not only make work more enjoyable but have also become great friends. Never does the thought of “having to go into the office” have a negative connotation in my mind. It has always been a place that I’ve enjoyed coming to five days a week and will continue to do so.

What was your first impression of Groupon as an employer?

During my first interview, I was so incredibly nervous, I could barely form a complete thought, let alone sentence. There was a girl sitting at her desk right outside of the meeting room we were in, wearing her full green tracksuit, who held up a piece of paper on which she scribbled, “You’ve got this. You’re killing it!” From that point on, the interview couldn’t have gone better!

How does your work impact Groupon’s mission of building the daily habit in local commerce?

My accounts are all at the national level, but really, this means that my accounts get to run in every local market, rather than just one. I’m able to work with my merchants to create compelling offers that allow customers to try something new at minimal or no cost, often times developing skills that can help them grow both professionally and personally.

Describe the proudest moment you’ve had at Groupon.

Discovering an account that was running in only a couple of local markets, that could run in all markets, as it was an online-only product. After doing so, we were able to increase sales on that one account by nearly $50k per month.

You probably have a life outside Groupon; what are you up to when you’re not at work?

My wife (she just started working at Groupon recently and also loves it!) and I have recently started our own small business: Brums Builds, creating signs/decorations/furniture from reclaimed pallets (and some store-bought material). We have begun selling these on Etsy. This has been something that we just kind of jumped into and it has taken off a bit more than we expected, but we’re having a ton of fun creating new things. We’ve also got two dogs: a black lab (Winston) and a Catahoula leopard dog (Stewart) – who are incredibly energetic and always ready for an adventure.

If you could do another job for just one day, what would it be and why?

Professional golfer. I played competitively in high school and worked at a course during the summers in college, where I was able to play for free 4-5 times every week. Such a great way to get outside and plus those guys can make a ton of money!

What’s your favorite local business?

Tacos el Norte: a Mexican restaurant in my hometown of Lake Zurich. Any time I’m back at my parents, I try to plan my schedule to include a stop there. Amazing tacos, chips, and salsa/guac.

Your role probably exists at other companies aside from Groupon…so what makes your role at Groupon unique? 

The products we can offer our merchants really work and seeing how I’ve personally been able to help grow businesses has been incredibly rewarding. As mentioned before, the people here are amazing and really make it a joy to come into work each day. Things are always changing. Over the course of nearly six years, I’ve learned to not only adapt to change but to expect and look forward to it. Change can put you out of your comfort zone, which is where I’ve found I am able to learn and grow the most.

Tell us something that might surprise us about you.

In high school, I climbed onto a dirt bike at my friend’s house and had a steak knife stab my right calf. My friend’s brother left it sticking off the side above the foot pedal after opening a package. This happened on Halloween nonetheless, and when I yelled to my friend who was in the house, he thought it was a prank and grabbed the knife and pulled it out of my leg!