HELEN LY

Senior Business Development Consultant
Australia
Joined: 2013

For Helen, a Senior Business Development Consultant, the success of having generated over 3MM in revenue is only second to the relationships she carefully cultivates. Her customers are her extended family, as are the children who benefit from Helen’s charity work.

What’s your favorite Groupon memory?

Receiving my Million Dollar Club plaque for the very first time.  🙂

Tell us about your job! What do you do? What do you love about it?

I engage with local businesses on a daily basis about how Groupon can be a part of their existing business marketing plan. I work remotely in Melbourne, Victoria, and am on the road 80% of the time. If I’m not working out of my car, I’ll be working out of a cafe or from home! It’s almost my 5th anniversary with Groupon Australia, too!

What I love most about my job is the merchant. Meeting new merchants and learning more about how they run their business is not something you can do with any ordinary job. I build enough trust for them to respect me and let me work with them to help grow their business. I am most satisfied when my merchants refer me to their friends and family to look after their business’ wellbeing and growth.

What’s been the most challenging thing you’ve worked on?

Hokkaido Baked Cheese Tart would be the most challenging account I’ve recently worked on. I take full responsibility to ensure that all stakeholders are 100% happy with their deal. It was a multilocation deal with multiple franchises. Rather than risk information getting lost because it was coming from so many different locations, I dedicated my time to go out on site and walk through the whole process with management (both head office as well as store management) and with the staff just to be sure they fully understand how everything works. It was more challenging on the front end, but I think it was worth it.

Who or what inspires you?

I seek inspiration from everyone. Where I see weakness in myself, I find the strength in my friends and colleagues and learn from them. I draw inspiration from my customers, too. I love walking down the busy streets of Melbourne and knowing every single business owner by name…and they know mine as well! This reminds me that I am doing my job well and know my market.

“I seek inspiration from everyone. Where I see weakness in myself, I find the strength in my friends and colleagues and learn from them.”

Tell us something that might surprise us about you.

I got married last year and instead of gifting my guests with bonbonnieres, I donated the funds to Build-A-Bear as a partnership to give sick children in the hospital their very own teddy bears. In March of 2018, my husband and I visited the Royal Children’s Hospital and, together with Build-a-Bear and their charity Challenge Australia, we held a workshop to build bears with the kids in the cancer ward and also dropped into the rooms of the sick kids who were in isolation. It was an experience that I am truly grateful to have been a part of.

There are a lot of amazing Groupon stories. What’s your biggest accomplishment?

I am most proud of my accomplishments in my role of Business Development in achieving 1MM in my first year at Groupon, and my 2MM in the year after. Consistency is crucial to success and I thrive to maintain that and to exceed every time. When Sales transitioned to a hunter/farmer model, it was difficult at first, but I got through it and made my 3MM last year! That’s a win for me 🙂

What’d you do before Groupon? How’d you get here?

I worked in events planning and sales in Sydney and London. I moved to Melbourne with my now husband (we met in London) and saw an opportunity with Groupon, so I applied.  

You probably have a life outside Groupon; what are you up to when you’re not at work? What are your hobbies?

I have two furbabies that occupy my time, and I’ve recently bought a house.  Also, shopping at Bunnings has taken up a lot of my time. Perhaps that could be a new hobby?

If you could do another job for just one day, what would it be and why?

I would be a Forensic Scientist because the data never lies.