GROUPON FOR LATINOS
30 May 2018
Groupon for Latinos Celebrates a Successful Mole de Mayo in Chicago
Groupon for Latinos & Allies and the Groupon Social Responsibility teams had a blast this past weekend at the Mole de Mayo Festival in Pilsen! The teams were able to connect with thousands of loyal Groupon fans and build interest amongst new users that downloaded the Groupon app at the event.
Attendees of the event received special offers including:
- 25% off promo codes
- Fun swag and giveaways
- Hotzone Push Notifications for the area that showcased our Pilsen offers
Coming this June, Groupon is partnering with the Eighteenth Street Development Corporation to launch ¡Bienvenidos a Pilsen! which will celebrate the culture and merchants of the Pilsen neighborhood. In the Discover Downtown program that is led by Groupon’s Social Social Responsibility team, we collaborate with local business organizations to highlight a curated selection of the best things to eat, see, and do in distinct neighborhoods. For each campaign, Groupon offers a bundle of services that help drive customers into featured businesses and revenue into the community.
We’re excited to highlight Pilsen as our 6th Discover Downtown campaign. Previous campaigns highlighted Beverly, Uptown, Bronzeville, Lincoln Park, and Edgewater. Special thanks to all of our Groupon for Latinos chairs, members, and volunteers for helping us stay staffed over two full days (15 hours!) and for the hours spent planning every detail of the event. Together, the team made our Mole de Mayo debut an amazing success!
Written by Giselle Gonzalez: Communications Chair | Groupon for Latinos