DANIELA INCERTI

Communications Specialist
Milan, Italy
Joined: 2011

Party planner, crisis manager, aspiring dog breeder, and one-day owl owner Daniela clearly has a blast working for Groupon Italy.

Tell us about your job! What do you do? Why do you love it?

I joined Groupon in 2011 as a Social Media Specialist and in 2017, Groupon gave me the opportunity to grow and I became a Communications Specialist. What I can say about my job is that it’s impossible to get bored. I’m involved in many exciting things: internal comms, B2B and B2C campaigns, PR, events, social media…every day there’s a new challenge. Thanks to this role, I have the ability to meet many different people, organizations, and companies. I also get the chance to work and interface with many different teams in Groupon. And last but not least: I get to organize parties for Groupon! Let’s rock!

Who inspires you?

First on the list is my father. He was a tireless worker and the kindest person in the world to me. He taught me to never give up or get discouraged and that life is a beautiful thing. Second, my colleagues inspire me every day. I have the pleasure of working in a very nice environment. We help each other tackle new challenges every day.

Have you won any awards during your time here?

Yes, I won a Green Award last year. I still remember how joyful I was! It was so unexpected…I tried not to cry tears of joy because of the fantastic words my colleague wrote about me.

What’s the most challenging thing you’ve worked on?

Not so long ago I had to handle my first PR crisis. It was all new for me; I was afraid and the pressure was high. But thanks to my boss and my colleague, I was able to handle the issue very quickly and effectively. This is why Groupon’s value of “community” resonates so much with me. We can obtain the best results if we work and help each other. Together we are strong; together we can create not only solutions but inspire each other, too.

Where were you before Groupon?

I worked at Wind Tre as a mobile operator. When I saw the Social Media Manager job posting in 2011, I decided to apply due to the fact that I was coupon dependent at the time.  🙂  I was also fascinated by the business itself. After interviewing, they hired me and it was the beginning of one of the best professional experiences of my life.

What was your first impression of Groupon as an employer?

Wow – they are crazy…but in a positive way! When I joined Groupon, I still remember the energy I felt when I first stepped into the office. I had never found a place like this before!

Your role probably exists at other companies…so why Groupon? What keeps you excited to come here every day?

Groupon as a workplace is simply unique. I’ve met the best people and colleagues here, who have also ended up becoming great friends. Every day is a new challenge and opportunity to grow. No two days are the same at Groupon.

What’s your favorite Groupon memory?

My favorite memory is when Andrew Mason visited in 2012. He was doing a European tour of our offices and stopped by ours. I remember the energy and passion in his eyes.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

As I wrote before, my favourite Groupon value is “inclusion” and “solving problems the right way, together”. We are strong, but we are stronger if we work together. I try to connect Groupon to customers, merchants, and charities every day. I love to find new possibilities and angles to spread the Groupon word through both the media and online channels. We do a fantastic job, so we should be proud of our company!

What are your hobbies outside of work?

I like to practice yoga, and I enjoy running and climbing. Yoga helps me to relax and free my brain, whilst running and climbing help me to fix goals and achieve them.

If you could have any other job for a day, what would it be and why?

Dog breeder! I’m in love with dogs and animals in general.

Tell us something about you that might surprise us.

I’m addicted to TV series, I love to bake cookies, and I have seen the entire Harry Potter saga at least 100 times. Also, my dream is to have an owl (like Edvige) at home.