June 19, 2018

Celebrating Juneteenth 2018

with Blacks in Groupon & Allies

Blacks in Groupon honored Juneteenth by sharing food and history with our members and allies across the organization in Chicago. Everyone came together to learn about the history of Juneteenth and the significance of the food and drinks that were chosen, specifically as an honor to our ancestors, their perseverance, and strength. We were joined by members across all the ERG population including Groupon for Latinos, Pride@Groupon, as well as several members of the recruiting and human resource teams. Rounding up the evening, we also were visited by COO Steve KrenzerWe are thankful for all of the support we received for this event and look forward to bringing more inclusive and diverse energy to our Groupon family!

So what is the story of Juneteenth?

Juneteenth is a celebration held every year on June 19th to acknowledge the Emancipation of the slaves of Texas, Louisiana, and Arkansas. Though President Lincoln had signed the Emancipation Proclamation on January 1, 1863, the enslaved of those states were not told until June 19, 1865. With their newfound freedom, those who were formerly enslaved celebrated with certain foods, drinks, and clothing that had been restricted from indulging in as slaves. The celebratory food included barbecued meats, collard greens, red sugar water, etc. It was important for them to be allowed to gather and break bread as a family.

These celebrations continued for many years until those free of enslavement were harassed and killed when they tried to come together for a joyous occasion. However, times have changed and descendants are able to freely acknowledge the freedom of their forefathers. Many people don’t know what Juneteenth is or why it’s an important historical event which is why Blacks in Groupon & Allies wants to bring awareness to this holiday. It’s important for us to celebrate the great works and enduring strength of our forefathers by keeping the tradition of Juneteenth alive with traditional food and music; enlightening others with critical past events so we may all have a better understanding of how we—as dignified human beings—should move forward to ensure and promote growth and humanity for this country overall.

Written by BIG members LaTierra Randle and LaTrice