Business Development Consultant, Local
Auckland, New Zealand
Former Law student Nate went from running ski and snowboarding competitions across the U.K. to consulting with local businesses in Auckland, New Zealand. Today, he finds the exposure to different businesses across the region exciting and loves consulting with owners about how to meet their business goals.
What’s your favorite Groupon memory?
Being convinced by Mark Carter (L&D Manager) that it would be possible to bend an iron bar using only my neck and his…
Tell us about what you do! What do you love about it?
I have the challenge of finding new businesses that want to use Groupon to attract new customers. Once we’ve established that a business is ready to welcome the Groupies and that a partnership is viable, the fun bit begins. Designing deals, offer structures, and getting creative is what I love most about our role. Sure, you’re going to borrow lessons from previous deals that have performed well, but there is plenty of scope for being inventive, combining different ideas, and fundamentally creating something new. On top of that, the range of businesses that we’re exposed to in this role is truly fascinating. In any one week, we’ll be working offers for museums and attractions, restaurant and hotels…all the way through to independent business owners such as mechanics and hairdressers. Learning from business owners about how they approach their work and align their varying business models is massively inspiring.
What’s the most challenging thing you’ve worked on here?
It’s a bit cliche, but in our role, every week presents its own challenges which are wide and varied. These include navigating challenging negotiations, competitive bids for businesses, and complex projects for high-profile partners. In terms of adjustment, the evolution of our sales teams from owned accounts to more of a hunter/farmer model has taken a little bit of getting used to, but with records being smashed month by month, it clearly has been the right direction for the business to take.
Who or what inspires you?
At home, my partner and family are amazing at what they do and possess great determination and motivation to get things done. In the workplace, we have a lot of very talented people throughout the ANZ business, and seeing the fruits of their labour is really motivational. There’s nothing better than seeing an awesome deal absolutely kicking it out the park, bringing results for your friends, their business partners, and the customers. #Bangerz
Being able to borrow ideas and inspiration from deals written in New York and London, and have that inform my work in Auckland demonstrates the scope that Groupon has as a truly global market leader.
What was your first impression of Groupon as an employer?
Challenging! The recruitment process was detailed and rigorous, and it definitely gave the impression that the business was keen on taking the time to find the right people and fit for the team.
How does your work impact Groupon’s mission of building the daily habit in local commerce?
The sale of vouchers from offers I write have benefited hundreds of local business owners and been bought by thousands of customers throughout New Zealand. Seeing the happy customers’ comments and stars pop up on deal pages is the best in terms of job satisfaction!
What are you most proud of in your time here?
One of the first businesses I signed a few years ago was Zarbo Cafe & Deli, which is located in Newmarket (the suburb I was living in at the time). At the time, Groupon’s booking tool was just coming into the New Zealand market and these guys were set to be one of our pioneering partners on the platform (wow, lots of P’s). Two years down the line, several thousand vouchers, and a few more campaigns later, the original High Tea structure we ran with is still going strong with the same imagery.
Have you won any awards at Groupon?
Q1 2017 Values Award Winner: Make Life Less Boring
November 2017: Groupon Green Award for Ownership & Performance
What do your parents think you do?
My parents think I spend far too much time on the internet! In truth they have a pretty good idea of what I do, having received numerous vouchers as birthday and Christmas gifts over the years. They’re back in England so it just makes sense to skip the postage where I can 🙂
What did you do before Groupon and how’d you get here?
Before Groupon, I had worked in various Sales and Marketing roles for businesses both big and small. Leaving University, I worked in field sales in London for Nokia which was a great experience and allowed me to promote my passion for mobile, tech, and digital. I left that to take on a passion project for a year, acting as Chairman for the British Universities Snowsports Council…basically living my dream and running ski and snowboarding competitions for 50+ clubs throughout England, Ireland, and Scotland, including a 1,500+ person championship in Tignes, France. Off the back of that, I got to help set up the UK office for an established Danish ski holiday company and help them break into the UK market, bringing the very first customers on board and effectively writing the website! A few more years down the line, an offer came to me to uproot from Bristol and move to Auckland and that seemed like too good an adventure to turn down. Three years later and I’m still here…so the Kiwis must be getting something right! 🙂
What are you up to outside of work?
I coach Crossfit at a local gym, love to Snowboard on the weekends throughout winter, and am (slowly) learning to kitesurf when the water’s a bit warmer.
If you could have any other job for a day, what would it be and why?
Professional snowboarder, making movies out in the backcountry.
What’s your favorite local business?
Asian Ruby Vietnamese restaurant in Parnell.
Your role obviously exists at other companies, so why Groupon? What differentiates Sales at Groupon from other companies?
The fact that Groupon thrives in 15 markets and 500+ markets, operating across a number of different verticals, is EPIC! Being able to borrow ideas and inspiration from deals written in New York and London, and have that inform my work in Auckland demonstrates the scope that Groupon has as a truly global market leader. I love the way our tech roadmap is starting to roll out more quickly from North America and EMEA to the ANZ business so that we can start delivering these benefits and features to customers and businesses faster than ever before.
Can you write a Groupon haiku?
Food and Drink for all, Try something new for a change, Making memories
Tell us something about you that might surprise us!