Groupon is a massive data-driven experiment — this team helps run it
Groupon has tweaked and tested every corner of its e-commerce platform to find out precisely what makes customers click. Its platform is one of the world’s most optimized online destinations, but Groupon is still running daily experiments to add new features that increase business — and get rid of features that don’t.
Comprised of both data scientists and engineers, the Optimize team has built a tech platform for running those experiments with scientific rigor. We spoke with three team members about their efforts to reshape how Groupon thinks about data.