CAROLYN DORANT

Email Marketing Manager
Chicago, IL
Joined: 2010

What was Groupon like in 2010? What does an email marketer on the Coupons team do? Does Groupon Goods sell rockets? Carolyn answers all of the tough questions today on the blog.

What was your first impression of Groupon in 2010?

When I came in for my interview, there was a good-but-hectic energy in the air. The team was outgrowing the office on the 6th floor and the recruiters I talked to were picking up the pace of hiring––the editorial department was hiring a handful of people each week. It was clear from the beginning that I was about to become a part of a special, energetic community of talented people who were very dedicated to this weird new idea.

What’s your favorite Groupon memory?

A few years ago a group of us stayed in the office well past midnight building a toy rocket we bought on Groupon Goods. We took a video of the launch a few days later and I still have a printed gif of it on my desk.

Who inspires you?

People who solve complex problems with creativity and empathy.

How does your work impact Groupon’s mission of building the daily habit in local commerce?

I write and produce an email that reaches customers six times a week; we’re helping communicate that Groupon is so much more than just a “daily deal”–my team, Groupon Coupons, helps connect customers with discounts to major online retailers they’re already shopping. Think Amazon, Kohl’s, Home Depot, and basically any brick-and-mortar retail chain you’ve ever set foot in.

So what’d you do before Groupon and how’d you get here?

When I interviewed, I was fresh out of grad school and juggling a few freelance writing gigs. It suited my schedule when I was in school, but I really wanted to be part of a bigger team. When the opportunity to work in Groupon’s editorial department presented itself, I jumped at it. I accepted the job on a Friday morning and started the following Monday.

What’s your biggest Groupon accomplishment?

I tend to be really efficiency-focused, so I’m really proud of scaling our email cadence from once per week to six times per week without having to hire any new people. I do it all myself with the help of a tool I created with a product manager (and his engineering team.)

I also feel really good about the work I did for Women@Groupon; I served two terms as the Communications Chair and was able to formalize a bimonthly newsletter. W@G does a lot of work at Groupon to provide networking and philanthropic events for all employees, but people have to know it’s happening!

If you could do another job for a day, what would it be and why?

It would be so fun to do Will Shortz’s job editing crosswords for the New York Times.

Tell us something that might surprise us about you.

I’ve eaten exactly 1 peanut-butter-and-jelly sandwich in my life and it was in 2016 on top of a mountain.

What does your dad think you do?

It’s actually pretty accurate, sadly, but my dad does think it’s necessary to tell me about every single thing he buys on Groupon. He’s a loyal customer!

Why do you participate in Women@Groupon?

Joining Women@Groupon helped me feel like a more engaged member of the community–it’s easy to forget that there are so many amazing people working here when you keep yourself confined to your team or department.

What’s your favorite local business?

Unabridged Bookstore in Lakeview. I’ve been buying books there since I was a little kid, and I am so relieved and happy that independent bookstores can still thrive in a community the way that Unabridged does.